Causal effect of differentiation strategy on organisational performance: the mediating effects of customer orientation and service innovation
The purpose of this paper is to investigate the mediating effects of customer orientation and service innovation on causal link of differentiation strategy and organisational performance.Thus, an empirical study was conducted on 60 three- to five-star rated hotels in Malaysia to achieve the objectiv...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Inderscience Enterprises Ltd.
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/19657/ http://doi.org/10.1504/JIBED.2016.10000726 |
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