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A qualitative perspective of strategic alliances built from a study of Malaysian enterprises

Looking at the rate at which organizations & firms are entering into strategic alliances of late, one can understand and/or appreciate the increased research in the area of strategic alliances. All seek to increase our knowledge and/or understanding of the potentialities, as well as the adversit...

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Main Author: Abdul Ghani, Ahmad Bashawir
Format: Article
Language:English
Published: Penerbit Universiti Utara Malaysia 2007
Subjects:
HB Economic Theory
Online Access:http://repo.uum.edu.my/1948/1/AHMAD_BASHAWIR_ABDUL_GHANI_%282007%29.pdf
http://repo.uum.edu.my/1948/
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spelling my.uum.repo.19482019-04-22T07:18:22Z http://repo.uum.edu.my/1948/ A qualitative perspective of strategic alliances built from a study of Malaysian enterprises Abdul Ghani, Ahmad Bashawir HB Economic Theory Looking at the rate at which organizations & firms are entering into strategic alliances of late, one can understand and/or appreciate the increased research in the area of strategic alliances. All seek to increase our knowledge and/or understanding of the potentialities, as well as the adversities inherent in the formation of strategic alliances. For Malaysian firms, alliances can provide the means to extend business activity and compete against internationally based competitors. More recently, the Malaysian press has been inundated with news about the emergence of many more such alliances. What is the nature of alliances formed by businesses in Malaysia and how do those alliances contribute to business development? This research first examines theory supporting the classification of alliances in the literature, and then explores managers' perceptions on motivation driving the formation of alliances and the role of alliances in a business's strategic direction. When data identifying the purpose for entering the alliance and benefits received from the alliance were linked to data measuring alliance performance,three major dimensions emerged, which together describe strategic motivation or intent for the range of alliances observed in the data. The framework developed through this research provides a management perspective of building alliances, which supports Sheth and Pravatiyar (1992) prior classification of strategic (exclusive arrangements that create new opportunities), and operational (enhancing current business capabilities) alliances, with the addition of alliances created to defend past strategic activities against competitive and/or environmental threats. Penerbit Universiti Utara Malaysia 2007 Article PeerReviewed application/pdf en http://repo.uum.edu.my/1948/1/AHMAD_BASHAWIR_ABDUL_GHANI_%282007%29.pdf Abdul Ghani, Ahmad Bashawir (2007) A qualitative perspective of strategic alliances built from a study of Malaysian enterprises. Journal of International Studies , 3. pp. 157-172. ISSN 1823-691X
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Abdul Ghani, Ahmad Bashawir
A qualitative perspective of strategic alliances built from a study of Malaysian enterprises
description Looking at the rate at which organizations & firms are entering into strategic alliances of late, one can understand and/or appreciate the increased research in the area of strategic alliances. All seek to increase our knowledge and/or understanding of the potentialities, as well as the adversities inherent in the formation of strategic alliances. For Malaysian firms, alliances can provide the means to extend business activity and compete against internationally based competitors. More recently, the Malaysian press has been inundated with news about the emergence of many more such alliances. What is the nature of alliances formed by businesses in Malaysia and how do those alliances contribute to business development? This research first examines theory supporting the classification of alliances in the literature, and then explores managers' perceptions on motivation driving the formation of alliances and the role of alliances in a business's strategic direction. When data identifying the purpose for entering the alliance and benefits received from the alliance were linked to data measuring alliance performance,three major dimensions emerged, which together describe strategic motivation or intent for the range of alliances observed in the data. The framework developed through this research provides a management perspective of building alliances, which supports Sheth and Pravatiyar (1992) prior classification of strategic (exclusive arrangements that create new opportunities), and operational (enhancing current business capabilities) alliances, with the addition of alliances created to defend past strategic activities against competitive and/or environmental threats.
format Article
author Abdul Ghani, Ahmad Bashawir
author_facet Abdul Ghani, Ahmad Bashawir
author_sort Abdul Ghani, Ahmad Bashawir
title A qualitative perspective of strategic alliances built from a study of Malaysian enterprises
title_short A qualitative perspective of strategic alliances built from a study of Malaysian enterprises
title_full A qualitative perspective of strategic alliances built from a study of Malaysian enterprises
title_fullStr A qualitative perspective of strategic alliances built from a study of Malaysian enterprises
title_full_unstemmed A qualitative perspective of strategic alliances built from a study of Malaysian enterprises
title_sort qualitative perspective of strategic alliances built from a study of malaysian enterprises
publisher Penerbit Universiti Utara Malaysia
publishDate 2007
url http://repo.uum.edu.my/1948/1/AHMAD_BASHAWIR_ABDUL_GHANI_%282007%29.pdf
http://repo.uum.edu.my/1948/
_version_ 1644278107617624064
score 13.211869

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