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Intellectual property right among small medium enterprise (SMEs): A case of food & beverage company in Kedah Malaysia

IPR has become the common phrase among industry practitioner when they want to deal business in the international market. SME has to face the challenge of equipping themselves with all the necessary measures in making sure businesses survived and sustained. The issue is more towards competitive a...

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Main Authors: Ahmad, Azliza, Anuar, Herman Shah
Format: Conference or Workshop Item
Language:English
Published: 2015
Subjects:
K Law (General)
Online Access:http://repo.uum.edu.my/19264/1/STMLgoGreen%202015%200340_351.pdf
http://repo.uum.edu.my/19264/
https://issuu.com/fadhilahmatyamin/docs/stmlgogreenabstractbook
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spelling my.uum.repo.192642016-11-13T06:57:20Z http://repo.uum.edu.my/19264/ Intellectual property right among small medium enterprise (SMEs): A case of food & beverage company in Kedah Malaysia Ahmad, Azliza Anuar, Herman Shah K Law (General) IPR has become the common phrase among industry practitioner when they want to deal business in the international market. SME has to face the challenge of equipping themselves with all the necessary measures in making sure businesses survived and sustained. The issue is more towards competitive and productivity among them. The crux of the matter, this study will investigate the practices implemented among SMEs in the same category which is food and beverage company. The method used to obtain data is through a survey which includes an interview. This involved respective personnel in the company.Previous study will be reviewed to gain better understanding of how the IPR would really enhance the F&B company's productivity in the long run.The ramifications of the findings, would reveal how the practices of IPR among SMEs would yield significant improvement in company revenue. This can serve as a guideline for better understanding of how IPR practices between SMEs being implemented.The study found that use of brand innovation and IPR can increase competition and productivity.However, the SMEs is not using IPR lack of knowledge.Thus, future studies will need to examine in detail what factors, SMEs do not apply to drivers of IPR. 2015-12-08 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/19264/1/STMLgoGreen%202015%200340_351.pdf Ahmad, Azliza and Anuar, Herman Shah (2015) Intellectual property right among small medium enterprise (SMEs): A case of food & beverage company in Kedah Malaysia. In: Symposium on Technology Management and Logistics (STMLGoGreen), 8-9 December 2015, Universiti Utara Malaysia. https://issuu.com/fadhilahmatyamin/docs/stmlgogreenabstractbook
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic K Law (General)
spellingShingle K Law (General)
Ahmad, Azliza
Anuar, Herman Shah
Intellectual property right among small medium enterprise (SMEs): A case of food & beverage company in Kedah Malaysia
description IPR has become the common phrase among industry practitioner when they want to deal business in the international market. SME has to face the challenge of equipping themselves with all the necessary measures in making sure businesses survived and sustained. The issue is more towards competitive and productivity among them. The crux of the matter, this study will investigate the practices implemented among SMEs in the same category which is food and beverage company. The method used to obtain data is through a survey which includes an interview. This involved respective personnel in the company.Previous study will be reviewed to gain better understanding of how the IPR would really enhance the F&B company's productivity in the long run.The ramifications of the findings, would reveal how the practices of IPR among SMEs would yield significant improvement in company revenue. This can serve as a guideline for better understanding of how IPR practices between SMEs being implemented.The study found that use of brand innovation and IPR can increase competition and productivity.However, the SMEs is not using IPR lack of knowledge.Thus, future studies will need to examine in detail what factors, SMEs do not apply to drivers of IPR.
format Conference or Workshop Item
author Ahmad, Azliza
Anuar, Herman Shah
author_facet Ahmad, Azliza
Anuar, Herman Shah
author_sort Ahmad, Azliza
title Intellectual property right among small medium enterprise (SMEs): A case of food & beverage company in Kedah Malaysia
title_short Intellectual property right among small medium enterprise (SMEs): A case of food & beverage company in Kedah Malaysia
title_full Intellectual property right among small medium enterprise (SMEs): A case of food & beverage company in Kedah Malaysia
title_fullStr Intellectual property right among small medium enterprise (SMEs): A case of food & beverage company in Kedah Malaysia
title_full_unstemmed Intellectual property right among small medium enterprise (SMEs): A case of food & beverage company in Kedah Malaysia
title_sort intellectual property right among small medium enterprise (smes): a case of food & beverage company in kedah malaysia
publishDate 2015
url http://repo.uum.edu.my/19264/1/STMLgoGreen%202015%200340_351.pdf
http://repo.uum.edu.my/19264/
https://issuu.com/fadhilahmatyamin/docs/stmlgogreenabstractbook
_version_ 1644282657831387136
score 13.211869

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