Enhancing organizational performance through strategic alignment of cost leadership strategy and competitor orientation
This study adds the body of knowledge that relates Porter’s cost leadership strategy and competitor orientation to organizational performance in context of hotel industry in Malaysia.The existing literature's show that there were limited empirical studies, which considers the alignment between...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IDOSI Publications
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/19171/1/MESR%2018%2010%202013%201411-1416.pdf http://repo.uum.edu.my/19171/ http://www.idosi.org/mejsr/mejsr18(10)13/6.pdf |
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