The moderating effect of Islamic approach on the relationship between public relations roles and crisis communication

The study attempts to investigate the role of public relation and crisis communication in Yemen's organization.The study also attempts to determine the moderating effects of Islamic approach on the relationship. It employs a quantitative research design through self-administered questionnaire....

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Bibliographic Details
Main Authors: Mustaffa, Che Su, Al-Akwa, Ebrahim Mohamed, Abu Bakar, Hassan
Format: Article
Language:English
Published: Medwell Journal 2013
Subjects:
Online Access:http://repo.uum.edu.my/19166/1/TSS%208%206%202013%20523-532.pdf
http://repo.uum.edu.my/19166/
http://medwelljournals.com/abstract/?doi=sscience.2013.523.532
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