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The strategic planning of SMES in Malaysia: A view of external environmental scanning

The business world today is getting more competitive and many companies are looking for ways to survive in the market competition especially Small Medium Enterprises (SMEs).This research was aimed at investigating whether formal strategic planning is relevant to SMEs and whether the strategic plann...

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Main Authors: Cheng, Wei Hin, Abdul Kadir, Kadzrina, Bohari, Abdul Manaf
Format: Article
Language:English
Published: Universiti Malaysia Sarawak 2014
Subjects:
HB Economic Theory
Online Access:http://repo.uum.edu.my/18895/1/IJBS%20%2015%20%203%20%202014%20437%20-%20446.pdf
http://repo.uum.edu.my/18895/
http://www.ijbs.unimas.my/repository/pdf/Vol15-no3-paper4.pdf
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spelling my.uum.repo.188952016-10-11T08:41:15Z http://repo.uum.edu.my/18895/ The strategic planning of SMES in Malaysia: A view of external environmental scanning Cheng, Wei Hin Abdul Kadir, Kadzrina Bohari, Abdul Manaf HB Economic Theory The business world today is getting more competitive and many companies are looking for ways to survive in the market competition especially Small Medium Enterprises (SMEs).This research was aimed at investigating whether formal strategic planning is relevant to SMEs and whether the strategic planning model suggested by Wheel en and Hunger (2008) is applicable to SMEs in the Asian context and in particular the Malaysian context.The main focus was to determine how important external environment scanning was to SMEs in the Northern states of Malaysia and do SMEs perform the external environment scanning which resemble the Wheelen and Hunger (2008) strategic planning model.The sample of the research comprised of SMEs in the Northern states of Malaysia which covered Perlis, Kedah and Penang.The population of the samples was derived from the directory of SMEs from the website.A purposive sampling was used and a cross sectional study was conducted where data was collected over a period of weeks through mail questionnaire and individual administrated questionnaires.The result of the research suggested that most SMEs do have some form of formal strategic planning.Further to this, it also indicated that environment scanning is getting more attention from the SME in today’s competitive market.The findings suggested that most of the SMEs do have strategic planning which resembles the Wheel en and Hunger Strategic Planning Model.There is a strong indication that the model of Wheel en and Hunger Strategic Planning is applicable to the practice of SMEs in the Northern region in Malaysia. Universiti Malaysia Sarawak 2014 Article PeerReviewed application/pdf en http://repo.uum.edu.my/18895/1/IJBS%20%2015%20%203%20%202014%20437%20-%20446.pdf Cheng, Wei Hin and Abdul Kadir, Kadzrina and Bohari, Abdul Manaf (2014) The strategic planning of SMES in Malaysia: A view of external environmental scanning. International Journal of Business and Society, 15 (3). pp. 437-446. ISSN 1511-6670 http://www.ijbs.unimas.my/repository/pdf/Vol15-no3-paper4.pdf
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Cheng, Wei Hin
Abdul Kadir, Kadzrina
Bohari, Abdul Manaf
The strategic planning of SMES in Malaysia: A view of external environmental scanning
description The business world today is getting more competitive and many companies are looking for ways to survive in the market competition especially Small Medium Enterprises (SMEs).This research was aimed at investigating whether formal strategic planning is relevant to SMEs and whether the strategic planning model suggested by Wheel en and Hunger (2008) is applicable to SMEs in the Asian context and in particular the Malaysian context.The main focus was to determine how important external environment scanning was to SMEs in the Northern states of Malaysia and do SMEs perform the external environment scanning which resemble the Wheelen and Hunger (2008) strategic planning model.The sample of the research comprised of SMEs in the Northern states of Malaysia which covered Perlis, Kedah and Penang.The population of the samples was derived from the directory of SMEs from the website.A purposive sampling was used and a cross sectional study was conducted where data was collected over a period of weeks through mail questionnaire and individual administrated questionnaires.The result of the research suggested that most SMEs do have some form of formal strategic planning.Further to this, it also indicated that environment scanning is getting more attention from the SME in today’s competitive market.The findings suggested that most of the SMEs do have strategic planning which resembles the Wheel en and Hunger Strategic Planning Model.There is a strong indication that the model of Wheel en and Hunger Strategic Planning is applicable to the practice of SMEs in the Northern region in Malaysia.
format Article
author Cheng, Wei Hin
Abdul Kadir, Kadzrina
Bohari, Abdul Manaf
author_facet Cheng, Wei Hin
Abdul Kadir, Kadzrina
Bohari, Abdul Manaf
author_sort Cheng, Wei Hin
title The strategic planning of SMES in Malaysia: A view of external environmental scanning
title_short The strategic planning of SMES in Malaysia: A view of external environmental scanning
title_full The strategic planning of SMES in Malaysia: A view of external environmental scanning
title_fullStr The strategic planning of SMES in Malaysia: A view of external environmental scanning
title_full_unstemmed The strategic planning of SMES in Malaysia: A view of external environmental scanning
title_sort strategic planning of smes in malaysia: a view of external environmental scanning
publisher Universiti Malaysia Sarawak
publishDate 2014
url http://repo.uum.edu.my/18895/1/IJBS%20%2015%20%203%20%202014%20437%20-%20446.pdf
http://repo.uum.edu.my/18895/
http://www.ijbs.unimas.my/repository/pdf/Vol15-no3-paper4.pdf
_version_ 1644282561380220928
score 13.211869

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