Investigating the relationship between key account management performance and repeat orders: Does the length of the relationship matter?
While a significant amount of research has examined the effectiveness of key account management, there is a surprising lack of studies that examine the dyadic outcome of key account management performance.The present research aims to examine the influence of key account management performance on the...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management (AAM) and Penerbit Universiti Sains Malaysia
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/18845/1/AAMJ%20%2019%20%202%202014%2023%E2%80%9342%2C.pdf http://repo.uum.edu.my/18845/ http://web.usm.my/aamj/19022014/Art%202(23-42).pdf |
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