The relationship quality in franchise networks: Is it important to performance?
The concept of relationship quality evolved from relational marketing theory, and provided the impetus for a paradigm shift from transactional relationships to more cooperative and service-centred relationships in business-to-business processes. In the marketing literature, relationship quality has...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Academy of Management
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/18109/1/RQ%20Khairol%20anuar%20%26%20MJ-10th%20AAM%20USM.pdf http://repo.uum.edu.my/18109/ http://www.som.usm.my/ |
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