The degree of cooperation in international strategic alliances and value creation outcomes: Empirical study on service firms in Yemen
International strategic alliances (ISAs) are one of the partnership options that may be used by firms in achieving their goals.It is an inter-firm cooperation where firms commit some of their resources and capabilities towards the alliance to create a competitive advantage.Yemeni services industry n...
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| Format: | Article |
| Language: | English |
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Canadian Center of Science and Education
2015
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| Online Access: | http://repo.uum.edu.my/17948/1/ASS%2011%2028%20116-126.pdf http://repo.uum.edu.my/17948/ http://doi.org/10.5539/ass.v11n28p116 |
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