The factors of selecting Malaysia as tourist destination

Tourism is an emerging economic sector for Malaysia.The purpose of this study is an attempt to understand the factors that attract tourists to visit Melaka State of Malaysia.The primary data were collected through questionnaire survey on 735 tourists who visited the state of Melaka, Malaysia.This st...

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Main Authors: Alam, A. S. A. Ferdous, Er, A. C, Begum, Halima, Alam, Md Mahmudul
Format: Article
Language:English
Published: MCSER Publishing, Rome-Italy 2015
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Online Access:http://repo.uum.edu.my/17637/1/MJSS%206%203%20S1%20491-498.pdf
http://repo.uum.edu.my/17637/
http://doi.org/10.5901/mjss.2015.v6n3s1p491
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spelling my.uum.repo.176372016-04-12T06:50:11Z http://repo.uum.edu.my/17637/ The factors of selecting Malaysia as tourist destination Alam, A. S. A. Ferdous Er, A. C Begum, Halima Alam, Md Mahmudul G Geography (General) Tourism is an emerging economic sector for Malaysia.The purpose of this study is an attempt to understand the factors that attract tourists to visit Melaka State of Malaysia.The primary data were collected through questionnaire survey on 735 tourists who visited the state of Melaka, Malaysia.This study used descriptive statistics, confirmatory factor analysis, and structural equation modelling (SEM) in order to analyze and draw the inferences.Model fit was initially tested using the overall fit and regression paths. Then the hypothesized model was analysed and modified based on the results of the analysis to find a better fit of the data and to more adequately describe the relationships between the factors. The study found that several economic, environmental, cultural and community factors have positive significant influence in attracting tourists to Melaka. MCSER Publishing, Rome-Italy 2015 Article PeerReviewed application/pdf en cc_by http://repo.uum.edu.my/17637/1/MJSS%206%203%20S1%20491-498.pdf Alam, A. S. A. Ferdous and Er, A. C and Begum, Halima and Alam, Md Mahmudul (2015) The factors of selecting Malaysia as tourist destination. Mediterranean Journal of Social Sciences, 6 (3 S1). pp. 491-498. ISSN 2039-9340 http://doi.org/10.5901/mjss.2015.v6n3s1p491 doi:10.5901/mjss.2015.v6n3s1p491
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic G Geography (General)
spellingShingle G Geography (General)
Alam, A. S. A. Ferdous
Er, A. C
Begum, Halima
Alam, Md Mahmudul
The factors of selecting Malaysia as tourist destination
description Tourism is an emerging economic sector for Malaysia.The purpose of this study is an attempt to understand the factors that attract tourists to visit Melaka State of Malaysia.The primary data were collected through questionnaire survey on 735 tourists who visited the state of Melaka, Malaysia.This study used descriptive statistics, confirmatory factor analysis, and structural equation modelling (SEM) in order to analyze and draw the inferences.Model fit was initially tested using the overall fit and regression paths. Then the hypothesized model was analysed and modified based on the results of the analysis to find a better fit of the data and to more adequately describe the relationships between the factors. The study found that several economic, environmental, cultural and community factors have positive significant influence in attracting tourists to Melaka.
format Article
author Alam, A. S. A. Ferdous
Er, A. C
Begum, Halima
Alam, Md Mahmudul
author_facet Alam, A. S. A. Ferdous
Er, A. C
Begum, Halima
Alam, Md Mahmudul
author_sort Alam, A. S. A. Ferdous
title The factors of selecting Malaysia as tourist destination
title_short The factors of selecting Malaysia as tourist destination
title_full The factors of selecting Malaysia as tourist destination
title_fullStr The factors of selecting Malaysia as tourist destination
title_full_unstemmed The factors of selecting Malaysia as tourist destination
title_sort factors of selecting malaysia as tourist destination
publisher MCSER Publishing, Rome-Italy
publishDate 2015
url http://repo.uum.edu.my/17637/1/MJSS%206%203%20S1%20491-498.pdf
http://repo.uum.edu.my/17637/
http://doi.org/10.5901/mjss.2015.v6n3s1p491
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score 13.211869