The factors of selecting Malaysia as tourist destination
Tourism is an emerging economic sector for Malaysia.The purpose of this study is an attempt to understand the factors that attract tourists to visit Melaka State of Malaysia.The primary data were collected through questionnaire survey on 735 tourists who visited the state of Melaka, Malaysia.This st...
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MCSER Publishing, Rome-Italy
2015
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my.uum.repo.176372016-04-12T06:50:11Z http://repo.uum.edu.my/17637/ The factors of selecting Malaysia as tourist destination Alam, A. S. A. Ferdous Er, A. C Begum, Halima Alam, Md Mahmudul G Geography (General) Tourism is an emerging economic sector for Malaysia.The purpose of this study is an attempt to understand the factors that attract tourists to visit Melaka State of Malaysia.The primary data were collected through questionnaire survey on 735 tourists who visited the state of Melaka, Malaysia.This study used descriptive statistics, confirmatory factor analysis, and structural equation modelling (SEM) in order to analyze and draw the inferences.Model fit was initially tested using the overall fit and regression paths. Then the hypothesized model was analysed and modified based on the results of the analysis to find a better fit of the data and to more adequately describe the relationships between the factors. The study found that several economic, environmental, cultural and community factors have positive significant influence in attracting tourists to Melaka. MCSER Publishing, Rome-Italy 2015 Article PeerReviewed application/pdf en cc_by http://repo.uum.edu.my/17637/1/MJSS%206%203%20S1%20491-498.pdf Alam, A. S. A. Ferdous and Er, A. C and Begum, Halima and Alam, Md Mahmudul (2015) The factors of selecting Malaysia as tourist destination. Mediterranean Journal of Social Sciences, 6 (3 S1). pp. 491-498. ISSN 2039-9340 http://doi.org/10.5901/mjss.2015.v6n3s1p491 doi:10.5901/mjss.2015.v6n3s1p491 |
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G Geography (General) Alam, A. S. A. Ferdous Er, A. C Begum, Halima Alam, Md Mahmudul The factors of selecting Malaysia as tourist destination |
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Tourism is an emerging economic sector for Malaysia.The purpose of this study is an attempt to understand the factors that attract tourists to visit Melaka State of Malaysia.The primary data were collected through questionnaire survey on 735 tourists who visited the state of Melaka, Malaysia.This study used descriptive statistics, confirmatory factor analysis, and structural equation modelling (SEM) in order to analyze and draw the inferences.Model fit was initially tested using the overall fit and regression paths. Then the hypothesized model was analysed and modified based on the results of the analysis to find a better fit of the data and to more adequately describe the relationships between the factors. The study found that several economic, environmental, cultural and community factors have positive significant influence in attracting tourists to Melaka. |
format |
Article |
author |
Alam, A. S. A. Ferdous Er, A. C Begum, Halima Alam, Md Mahmudul |
author_facet |
Alam, A. S. A. Ferdous Er, A. C Begum, Halima Alam, Md Mahmudul |
author_sort |
Alam, A. S. A. Ferdous |
title |
The factors of selecting Malaysia as tourist destination |
title_short |
The factors of selecting Malaysia as tourist destination |
title_full |
The factors of selecting Malaysia as tourist destination |
title_fullStr |
The factors of selecting Malaysia as tourist destination |
title_full_unstemmed |
The factors of selecting Malaysia as tourist destination |
title_sort |
factors of selecting malaysia as tourist destination |
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MCSER Publishing, Rome-Italy |
publishDate |
2015 |
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http://repo.uum.edu.my/17637/1/MJSS%206%203%20S1%20491-498.pdf http://repo.uum.edu.my/17637/ http://doi.org/10.5901/mjss.2015.v6n3s1p491 |
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