Managing strategic alignment using the balanced scorecard: A Malaysian company’s experience
The main purpose of this study is to explore the used of the Balanced Scorecard (BSC) as a strategic alignment tool in a large Malaysian organization using the qualitative case study approach.This study indicates that the BSC, through its performance indicators helps to partially improve the alignme...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/17604/1/492-ICAS2015%20492-500.pdf http://repo.uum.edu.my/17604/ http://www.icas.my/index.php/proceedings/3-icas-2015-proceedings/152-managing-strategic-alignment-using-the-balanced-scorecard-a-malaysian-company-s-experience |
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