Cover Image

Exogenous factors dictate the quality of relationship between franchisee and franchisor: A Malaysian franchising experience

Franchising has often been widely accepted as an effective way to conduct and expand businesses. However a franchise system does not guarantee success in business and depends on a good relationship between both parties namely, franchisor and franchisee.These franchise relationships are unique and di...

Full description

Saved in:
Bibliographic Details
Main Authors: Mohd Harif, Mohd Amy Azhar, Hoe, Chee Hee, Chin, Othman
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/17412/1/EMNet%20%2001-18.pdf
http://repo.uum.edu.my/17412/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.repo.17412
record_format eprints
spelling my.uum.repo.174122016-04-18T08:31:26Z http://repo.uum.edu.my/17412/ Exogenous factors dictate the quality of relationship between franchisee and franchisor: A Malaysian franchising experience Mohd Harif, Mohd Amy Azhar Hoe, Chee Hee Chin, Othman HD28 Management. Industrial Management Franchising has often been widely accepted as an effective way to conduct and expand businesses. However a franchise system does not guarantee success in business and depends on a good relationship between both parties namely, franchisor and franchisee.These franchise relationships are unique and differ from the conventional business operations which require mutual co-existence and symbiotic relationship. Nevertheless without a good understanding between franchisor and franchisee, this relationship may have disputes that may require legal action for resolution.The success and failure of any franchise business are closely related to both the franchisor and franchisee and to what extent can they fulfill their responsibilities in order to maintain the level of franchise relationship quality (FRQ).Even though previous empirical researchers had viewed FRQ as a major indicator for the success of franchising system, the literature review showed that there was a lack of such research in identifying the exogenous factors that determine the FRQ.Thus, this qualitative research was conducted to identify the exogenous factors that influence the FRQ between franchisee and franchisor.This process involved the integration between an existing literature reviews and industry practices which emphasized on the gaps to solve the problem statement.Semi-structured interviews were conducted in this research to answer the four (4) main issues, ten (10) dimensions of FRQ, fourteen (14) exogenous factors that influenced the FRQ had been identified. 2013-11-21 Conference or Workshop Item NonPeerReviewed application/pdf en http://repo.uum.edu.my/17412/1/EMNet%20%2001-18.pdf Mohd Harif, Mohd Amy Azhar and Hoe, Chee Hee and Chin, Othman (2013) Exogenous factors dictate the quality of relationship between franchisee and franchisor: A Malaysian franchising experience. In: Economics and Management of Networks Conference (EMNet 2013), November 21-23, 2013, Robinson Hotel and University Ibn Zohr Agadir, Morocco. (Unpublished)
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Mohd Harif, Mohd Amy Azhar
Hoe, Chee Hee
Chin, Othman
Exogenous factors dictate the quality of relationship between franchisee and franchisor: A Malaysian franchising experience
description Franchising has often been widely accepted as an effective way to conduct and expand businesses. However a franchise system does not guarantee success in business and depends on a good relationship between both parties namely, franchisor and franchisee.These franchise relationships are unique and differ from the conventional business operations which require mutual co-existence and symbiotic relationship. Nevertheless without a good understanding between franchisor and franchisee, this relationship may have disputes that may require legal action for resolution.The success and failure of any franchise business are closely related to both the franchisor and franchisee and to what extent can they fulfill their responsibilities in order to maintain the level of franchise relationship quality (FRQ).Even though previous empirical researchers had viewed FRQ as a major indicator for the success of franchising system, the literature review showed that there was a lack of such research in identifying the exogenous factors that determine the FRQ.Thus, this qualitative research was conducted to identify the exogenous factors that influence the FRQ between franchisee and franchisor.This process involved the integration between an existing literature reviews and industry practices which emphasized on the gaps to solve the problem statement.Semi-structured interviews were conducted in this research to answer the four (4) main issues, ten (10) dimensions of FRQ, fourteen (14) exogenous factors that influenced the FRQ had been identified.
format Conference or Workshop Item
author Mohd Harif, Mohd Amy Azhar
Hoe, Chee Hee
Chin, Othman
author_facet Mohd Harif, Mohd Amy Azhar
Hoe, Chee Hee
Chin, Othman
author_sort Mohd Harif, Mohd Amy Azhar
title Exogenous factors dictate the quality of relationship between franchisee and franchisor: A Malaysian franchising experience
title_short Exogenous factors dictate the quality of relationship between franchisee and franchisor: A Malaysian franchising experience
title_full Exogenous factors dictate the quality of relationship between franchisee and franchisor: A Malaysian franchising experience
title_fullStr Exogenous factors dictate the quality of relationship between franchisee and franchisor: A Malaysian franchising experience
title_full_unstemmed Exogenous factors dictate the quality of relationship between franchisee and franchisor: A Malaysian franchising experience
title_sort exogenous factors dictate the quality of relationship between franchisee and franchisor: a malaysian franchising experience
publishDate 2013
url http://repo.uum.edu.my/17412/1/EMNet%20%2001-18.pdf
http://repo.uum.edu.my/17412/
_version_ 1644282211564781568
score 13.211869

Similar Items