Interpreting user-generated content: What makes a blog believeable?
Blogs have democratized participation for everyone who wants to publish on the Internet.This trend, however, is problematic for readers trying to determine trustworthy and believeable sources.This blog diary study, allowed us to understand what aspects influenced believability and ultimately utililt...
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Main Authors: | Ahmad, Rahayu, Lutters, Wayne G. |
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Other Authors: | Ozok, A. Ant |
Format: | Book Section |
Published: |
Springer Berlin Heidelberg
2011
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Online Access: | http://repo.uum.edu.my/17392/ http://doi.org/10.1007/978-3-642-21796-8_9 |
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