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Moderating effect of perceived risk on the relationship between product safety and intention

Herbal Products industry has experienced significant growth in product demand.Therefore, this study aims to identify the factors effecting the actual buying of Herbal Product.This study also examines the moderation effect of perceived risk on the relationship between product safety and intention. Ma...

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Main Authors: Ismail, Sarina, Mohd Mokhtar, Sany Sanuri
Format: Article
Language:English
Published: Growing Science 2015
Subjects:
HB Economic Theory
Online Access:http://repo.uum.edu.my/16897/1/13.pdf
http://repo.uum.edu.my/16897/
http://doi.org/10.5267/j.msl.2014.12.016
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spelling my.uum.repo.168972016-04-14T04:26:37Z http://repo.uum.edu.my/16897/ Moderating effect of perceived risk on the relationship between product safety and intention Ismail, Sarina Mohd Mokhtar, Sany Sanuri HB Economic Theory Herbal Products industry has experienced significant growth in product demand.Therefore, this study aims to identify the factors effecting the actual buying of Herbal Product.This study also examines the moderation effect of perceived risk on the relationship between product safety and intention. Mall intercept survey was used to collect data from six various states in Malaysia.The data is analyzed using Partial Least Squares (PLS) path modeling. The path coefficient results supported the direct influence of intention on actual buying. Similarly, the findings reveal that perceived risk moderate the relationship between product safety and buying intention. Growing Science 2015 Article PeerReviewed application/pdf en http://repo.uum.edu.my/16897/1/13.pdf Ismail, Sarina and Mohd Mokhtar, Sany Sanuri (2015) Moderating effect of perceived risk on the relationship between product safety and intention. Management Science Letters, 5 (2). pp. 205-212. ISSN 1923-9335 http://doi.org/10.5267/j.msl.2014.12.016 doi:10.5267/j.msl.2014.12.016
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Ismail, Sarina
Mohd Mokhtar, Sany Sanuri
Moderating effect of perceived risk on the relationship between product safety and intention
description Herbal Products industry has experienced significant growth in product demand.Therefore, this study aims to identify the factors effecting the actual buying of Herbal Product.This study also examines the moderation effect of perceived risk on the relationship between product safety and intention. Mall intercept survey was used to collect data from six various states in Malaysia.The data is analyzed using Partial Least Squares (PLS) path modeling. The path coefficient results supported the direct influence of intention on actual buying. Similarly, the findings reveal that perceived risk moderate the relationship between product safety and buying intention.
format Article
author Ismail, Sarina
Mohd Mokhtar, Sany Sanuri
author_facet Ismail, Sarina
Mohd Mokhtar, Sany Sanuri
author_sort Ismail, Sarina
title Moderating effect of perceived risk on the relationship between product safety and intention
title_short Moderating effect of perceived risk on the relationship between product safety and intention
title_full Moderating effect of perceived risk on the relationship between product safety and intention
title_fullStr Moderating effect of perceived risk on the relationship between product safety and intention
title_full_unstemmed Moderating effect of perceived risk on the relationship between product safety and intention
title_sort moderating effect of perceived risk on the relationship between product safety and intention
publisher Growing Science
publishDate 2015
url http://repo.uum.edu.my/16897/1/13.pdf
http://repo.uum.edu.my/16897/
http://doi.org/10.5267/j.msl.2014.12.016
_version_ 1644282086626951168
score 13.211869

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