The antecedents of herbal product actual purchase in Malaysia

This study is meant to examine the relationships of several antecedents of actual purchase of herbal product in Malaysia.Actual purchase is considered to have a vital link to a business success.The study identified eight antecedents of consumer actual purchase such as intention, attitude, social in...

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Bibliographic Details
Main Authors: Ismail, Sarina, Mohd Mokhtar, Sany Sanuri
Format: Article
Language:English
Published: Growing Science 2015
Subjects:
Online Access:http://repo.uum.edu.my/16895/1/12.pdf
http://repo.uum.edu.my/16895/
http://doi.org/10.5267/j.msl.2015.5.011
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