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Social network analysis in identifying influential webloggers: A preliminary study

In recent years, second generation of internet based services such as weblog has become an effective communication tool to publish information on the Web. Weblogs have unique characteristics that deserve users' attention. Some of webloggers have seen weblogs as appropriate medium to initiate an...

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Main Authors: Hasmuni, Noraini, Sulaiman, Nor Intan Saniah, Zabidi, Nerda Zura
Format: Conference or Workshop Item
Published: 2014
Subjects:
T Technology (General)
Online Access:http://repo.uum.edu.my/16867/
http://doi.org/10.1063/1.4903599
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spelling my.uum.repo.168672016-05-17T07:09:11Z http://repo.uum.edu.my/16867/ Social network analysis in identifying influential webloggers: A preliminary study Hasmuni, Noraini Sulaiman, Nor Intan Saniah Zabidi, Nerda Zura T Technology (General) In recent years, second generation of internet based services such as weblog has become an effective communication tool to publish information on the Web. Weblogs have unique characteristics that deserve users' attention. Some of webloggers have seen weblogs as appropriate medium to initiate and expand business.These webloggers or also known as direct profit-oriented webloggers (DPOWs) communicate and share knowledge with each other through social interaction. However, survivability is the main issue among DPOW.Frequent communication with influential webloggers is one of the way to keep survive as DPOW.This paper aims to understand the network structure and identify influential webloggers within the network.Proper understanding of the network structure can assist us in knowing how the information is exchanged among members and enhance survivability among DPOW.30 DPOW were involved in this study.Degree centrality and betweenness centrality measurement in Social Network Analysis (SNA) were used to examine the strength relation and identify influential webloggers within the network.Thus, webloggers with the highest value of these measurements are considered as the most influential webloggers in the network. 2014 Conference or Workshop Item PeerReviewed Hasmuni, Noraini and Sulaiman, Nor Intan Saniah and Zabidi, Nerda Zura (2014) Social network analysis in identifying influential webloggers: A preliminary study. In: 3rd International Conference on Quantitative Sciences and its Applications (ICOQSIA 2014), 12–14 August 2014, Langkawi, Kedah Malaysia. http://doi.org/10.1063/1.4903599 doi:10.1063/1.4903599
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
topic T Technology (General)
spellingShingle T Technology (General)
Hasmuni, Noraini
Sulaiman, Nor Intan Saniah
Zabidi, Nerda Zura
Social network analysis in identifying influential webloggers: A preliminary study
description In recent years, second generation of internet based services such as weblog has become an effective communication tool to publish information on the Web. Weblogs have unique characteristics that deserve users' attention. Some of webloggers have seen weblogs as appropriate medium to initiate and expand business.These webloggers or also known as direct profit-oriented webloggers (DPOWs) communicate and share knowledge with each other through social interaction. However, survivability is the main issue among DPOW.Frequent communication with influential webloggers is one of the way to keep survive as DPOW.This paper aims to understand the network structure and identify influential webloggers within the network.Proper understanding of the network structure can assist us in knowing how the information is exchanged among members and enhance survivability among DPOW.30 DPOW were involved in this study.Degree centrality and betweenness centrality measurement in Social Network Analysis (SNA) were used to examine the strength relation and identify influential webloggers within the network.Thus, webloggers with the highest value of these measurements are considered as the most influential webloggers in the network.
format Conference or Workshop Item
author Hasmuni, Noraini
Sulaiman, Nor Intan Saniah
Zabidi, Nerda Zura
author_facet Hasmuni, Noraini
Sulaiman, Nor Intan Saniah
Zabidi, Nerda Zura
author_sort Hasmuni, Noraini
title Social network analysis in identifying influential webloggers: A preliminary study
title_short Social network analysis in identifying influential webloggers: A preliminary study
title_full Social network analysis in identifying influential webloggers: A preliminary study
title_fullStr Social network analysis in identifying influential webloggers: A preliminary study
title_full_unstemmed Social network analysis in identifying influential webloggers: A preliminary study
title_sort social network analysis in identifying influential webloggers: a preliminary study
publishDate 2014
url http://repo.uum.edu.my/16867/
http://doi.org/10.1063/1.4903599
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score 13.211869

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