B2B e-commerce adoption among small & medium enterprises : An analysis of multinomial logit model
This paper examines the factors that influence e-commerce adoption levels among SMEs in Malaysia. Based on Technological-Organisational-External(T0) framework, it is found that external support is significant across all e-commerce adoption levels. This finding suggests that future policy to encourag...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/1670/1/Dr._Thi_Lip_Sam%5B2%5D.pdf http://repo.uum.edu.my/1670/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|