A review of branding benefits among small and medium sized enterprises (SMEs)
Brand Management are very common in large company. Brand Management involves understanding all aspects of a brand and then devising a plan in order to build brand equity.However branding in Small and Medium Sized Enterprises has been relatively new subject.This is partly due to the lack of underst...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16315/1/19.pdf http://repo.uum.edu.my/16315/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Brand Management are very common in large company. Brand Management involves understanding
all aspects of a brand and then devising a plan in order to build brand equity.However branding in
Small and Medium Sized Enterprises has been relatively new subject.This is partly due to the lack of understanding of the real meaning of branding.It also caused by financial, expertise and resources constraints.Therefore, this study aims to reveal the general idea about SMEs in Malaysia and their growth potential in terms of brand commitment. |
|---|