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Relationship between corporate reputation and customer loyalty on Nigerian food and beverages industry: PLS approach

This study used the partial least squares (PLS) approach to examine the effect of corporate reputation on the customer loyalty of the Food and Beverages Industry in Nigeria.The data for this study were collected from the customers in Kano State Nigeria. Out of 250 distributed questionnaires, 212 usa...

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Main Authors: Gorondutse, Abdullahi Hassan, Abdullah, Haim Hilman, Nasidi, M.
Format: Article
Language:English
Published: IJMBR 2014
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/16220/1/104.pdf
http://repo.uum.edu.my/16220/
http://ijmbr.srbiau.ac.ir/?_action=articleInfo&article=2491
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spelling my.uum.repo.162202016-04-18T00:47:59Z http://repo.uum.edu.my/16220/ Relationship between corporate reputation and customer loyalty on Nigerian food and beverages industry: PLS approach Gorondutse, Abdullahi Hassan Abdullah, Haim Hilman Nasidi, M. HD28 Management. Industrial Management This study used the partial least squares (PLS) approach to examine the effect of corporate reputation on the customer loyalty of the Food and Beverages Industry in Nigeria.The data for this study were collected from the customers in Kano State Nigeria. Out of 250 distributed questionnaires, 212 usable questionnaires were returned.Before examining the effect of corporate reputation on the customer loyalty of Food and Beverages Industries, the validity and reliability of the measurement, outer, model was investigated and confirmed in line with the standardized reporting style of PLS structural equation modeling.The results of the study concerning to the impact of corporate reputation on the customer loyalty of Food and Beverages Industries was confirmed in line with the premises of the theory of planned behavior that looks intention could be the best determinant of an individual’s behavior.The last section of the study discusses the findings and provides further insights into the future research were also discussed. IJMBR 2014 Article PeerReviewed application/pdf en cc_by http://repo.uum.edu.my/16220/1/104.pdf Gorondutse, Abdullahi Hassan and Abdullah, Haim Hilman and Nasidi, M. (2014) Relationship between corporate reputation and customer loyalty on Nigerian food and beverages industry: PLS approach. International Journal of Management and Business Research, 5 (2). pp. 125-136. ISSN 2228-7019 http://ijmbr.srbiau.ac.ir/?_action=articleInfo&article=2491
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Gorondutse, Abdullahi Hassan
Abdullah, Haim Hilman
Nasidi, M.
Relationship between corporate reputation and customer loyalty on Nigerian food and beverages industry: PLS approach
description This study used the partial least squares (PLS) approach to examine the effect of corporate reputation on the customer loyalty of the Food and Beverages Industry in Nigeria.The data for this study were collected from the customers in Kano State Nigeria. Out of 250 distributed questionnaires, 212 usable questionnaires were returned.Before examining the effect of corporate reputation on the customer loyalty of Food and Beverages Industries, the validity and reliability of the measurement, outer, model was investigated and confirmed in line with the standardized reporting style of PLS structural equation modeling.The results of the study concerning to the impact of corporate reputation on the customer loyalty of Food and Beverages Industries was confirmed in line with the premises of the theory of planned behavior that looks intention could be the best determinant of an individual’s behavior.The last section of the study discusses the findings and provides further insights into the future research were also discussed.
format Article
author Gorondutse, Abdullahi Hassan
Abdullah, Haim Hilman
Nasidi, M.
author_facet Gorondutse, Abdullahi Hassan
Abdullah, Haim Hilman
Nasidi, M.
author_sort Gorondutse, Abdullahi Hassan
title Relationship between corporate reputation and customer loyalty on Nigerian food and beverages industry: PLS approach
title_short Relationship between corporate reputation and customer loyalty on Nigerian food and beverages industry: PLS approach
title_full Relationship between corporate reputation and customer loyalty on Nigerian food and beverages industry: PLS approach
title_fullStr Relationship between corporate reputation and customer loyalty on Nigerian food and beverages industry: PLS approach
title_full_unstemmed Relationship between corporate reputation and customer loyalty on Nigerian food and beverages industry: PLS approach
title_sort relationship between corporate reputation and customer loyalty on nigerian food and beverages industry: pls approach
publisher IJMBR
publishDate 2014
url http://repo.uum.edu.my/16220/1/104.pdf
http://repo.uum.edu.my/16220/
http://ijmbr.srbiau.ac.ir/?_action=articleInfo&article=2491
_version_ 1644281913281609728
score 13.211869

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