Does service innovation act as a mediator in differentiation strategy and organizational performance nexus? an empirical study
The study determines how service innovation impacts differentiation strategy and the impact on organizational performance.The target population of this research was 475 hotels, which are three to five star hotels in Malaysia.Due to the small population and the nature of the research, questionnaires...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16168/1/72.pdf http://repo.uum.edu.my/16168/ http://doi.org/10.5539/ass.v10n11p123 |
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