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Television food advertising leads to unhealthy habits in children: Taking our stand

Children are the main target of advertising especially foods promotion like breakfast cereals, confectionery, savory-snacks, soft-drinks and fast food.Furthermore, food promotion tends to focus on "fun" and "taste" theme rather than on "health or nutrition".In addition,...

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Main Authors: Chew Abdullah, Nor Azimah, Zakaria, Nazlina
Format: Conference or Workshop Item
Language:English
Published: 2007
Subjects:
HM Sociology
Online Access:http://repo.uum.edu.my/16054/1/9NorA.pdf
http://repo.uum.edu.my/16054/
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spelling my.uum.repo.160542015-11-02T09:07:45Z http://repo.uum.edu.my/16054/ Television food advertising leads to unhealthy habits in children: Taking our stand Chew Abdullah, Nor Azimah Zakaria, Nazlina HM Sociology Children are the main target of advertising especially foods promotion like breakfast cereals, confectionery, savory-snacks, soft-drinks and fast food.Furthermore, food promotion tends to focus on "fun" and "taste" theme rather than on "health or nutrition".In addition, television is the main channel uses by food marketers to reach children.As such, food promotion can influence children's food-related knowledge, preference and behavior.Moreover children tend to pester their parents to purchase their desires.Food promotion affects daily lifestyle of nutrient-intake of children and these changes comprise of food habits, food purchasing and consumption patterns. Poor food choice will lead to eating disorders, which will develop nutrition problem such as malnutrition, obesity, hypertension, coronary heart disease and certain types of cancer.Apart from that, there was a positive association between numbers of hours of television viewing with consumption of advertised foods. Also, there was a positive association between amount of time children watch television and consumption of low nutrient foods.On top of that, there have been heated arguments about advertising to children especially its effect to children diet and health. Nevertheless, these never-ending clashes of the issues should keep consumers on the alert. We as consumers should accept and may expose our children to "good" advertising for their development but on the other side, we want ethical obligation on any future advertisement which include nutrition information of food products.Any issues that are rise up, which will affect our health should raise considerable concern from various parties especially the producers and government. 2007-11-02 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/16054/1/9NorA.pdf Chew Abdullah, Nor Azimah and Zakaria, Nazlina (2007) Television food advertising leads to unhealthy habits in children: Taking our stand. In: Asia Pacific Marketing Conference 2007, 2-3 November 2007, Kuching, Sarawak.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HM Sociology
spellingShingle HM Sociology
Chew Abdullah, Nor Azimah
Zakaria, Nazlina
Television food advertising leads to unhealthy habits in children: Taking our stand
description Children are the main target of advertising especially foods promotion like breakfast cereals, confectionery, savory-snacks, soft-drinks and fast food.Furthermore, food promotion tends to focus on "fun" and "taste" theme rather than on "health or nutrition".In addition, television is the main channel uses by food marketers to reach children.As such, food promotion can influence children's food-related knowledge, preference and behavior.Moreover children tend to pester their parents to purchase their desires.Food promotion affects daily lifestyle of nutrient-intake of children and these changes comprise of food habits, food purchasing and consumption patterns. Poor food choice will lead to eating disorders, which will develop nutrition problem such as malnutrition, obesity, hypertension, coronary heart disease and certain types of cancer.Apart from that, there was a positive association between numbers of hours of television viewing with consumption of advertised foods. Also, there was a positive association between amount of time children watch television and consumption of low nutrient foods.On top of that, there have been heated arguments about advertising to children especially its effect to children diet and health. Nevertheless, these never-ending clashes of the issues should keep consumers on the alert. We as consumers should accept and may expose our children to "good" advertising for their development but on the other side, we want ethical obligation on any future advertisement which include nutrition information of food products.Any issues that are rise up, which will affect our health should raise considerable concern from various parties especially the producers and government.
format Conference or Workshop Item
author Chew Abdullah, Nor Azimah
Zakaria, Nazlina
author_facet Chew Abdullah, Nor Azimah
Zakaria, Nazlina
author_sort Chew Abdullah, Nor Azimah
title Television food advertising leads to unhealthy habits in children: Taking our stand
title_short Television food advertising leads to unhealthy habits in children: Taking our stand
title_full Television food advertising leads to unhealthy habits in children: Taking our stand
title_fullStr Television food advertising leads to unhealthy habits in children: Taking our stand
title_full_unstemmed Television food advertising leads to unhealthy habits in children: Taking our stand
title_sort television food advertising leads to unhealthy habits in children: taking our stand
publishDate 2007
url http://repo.uum.edu.my/16054/1/9NorA.pdf
http://repo.uum.edu.my/16054/
_version_ 1644281869133414400
score 13.211869

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