Examining the role of service quality in relationship quality creation: Empirical insights from Malaysia
Building and maintaining successful relationships with customers have become the prime focus for many organizations.The ability of a brand to manage customer relationships in a favourable manner provides a strong platform for its continued success.This paper examines the effect of service quality on...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MCSER Publishing, Rome-Italy
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/16040/1/5.pdf http://repo.uum.edu.my/16040/ http://doi.org/10.5901/mjss.2015.v6n4p458 |
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