Organisational ambidexterity and NPD performance a conceptual framework
New product development (NPD) consists of exploitative activity for incremental product development and explorative activity for radical product development.However, since the functions of exploitative and explorative NPDs are of opposite directions, they compete for scarce resources that make them...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of IRMBR
2014
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/15897/1/1409659098.pdf http://repo.uum.edu.my/15897/ http://www.irmbrjournal.com/archives2.php?vol=3&iss=3&yea=2014&ver=1 |
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