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Case study of the Saujana Aromatica Spa and Beauty: Market growth a quest to achieve sustainable enterprise

This case examines the impact of the internal and external environment on enterprise business specifically on spa and beauty business. Financial, human and technical constraints appeared to be a major setback for these companies to grow and expand. Ineffective joint venture and lack of effective mar...

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Main Authors: Sukri, Suriani, Mohd Yusuf, Bibi Noraini, Mansor, Mohd Fitri, Kamil, Syahida
Format: Article
Language:English
Published: Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia 2013
Subjects:
HF5601 Accounting
Online Access:http://repo.uum.edu.my/15826/1/8_IPBJ_Vol._5.pdf
http://repo.uum.edu.my/15826/
http://oyagsb.uum.edu.my/index.php/ipbj-list-of-issue
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spelling my.uum.repo.158262016-04-20T03:38:12Z http://repo.uum.edu.my/15826/ Case study of the Saujana Aromatica Spa and Beauty: Market growth a quest to achieve sustainable enterprise Sukri, Suriani Mohd Yusuf, Bibi Noraini Mansor, Mohd Fitri Kamil, Syahida HF5601 Accounting This case examines the impact of the internal and external environment on enterprise business specifically on spa and beauty business. Financial, human and technical constraints appeared to be a major setback for these companies to grow and expand. Ineffective joint venture and lack of effective marketing plan further worsen the company’s earnings as the losses occurred due to poor resources management and limited sources of earning which is mainly from spa service and sales commission.The aim of the case is to emphasis on issues faced by the spa and beauty business specifically registered under enterprise status. Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia 2013 Article PeerReviewed application/pdf en http://repo.uum.edu.my/15826/1/8_IPBJ_Vol._5.pdf Sukri, Suriani and Mohd Yusuf, Bibi Noraini and Mansor, Mohd Fitri and Kamil, Syahida (2013) Case study of the Saujana Aromatica Spa and Beauty: Market growth a quest to achieve sustainable enterprise. International Postgraduate Business Journal, 5 (2). pp. 145-165. ISSN 2180-2459 http://oyagsb.uum.edu.my/index.php/ipbj-list-of-issue
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HF5601 Accounting
spellingShingle HF5601 Accounting
Sukri, Suriani
Mohd Yusuf, Bibi Noraini
Mansor, Mohd Fitri
Kamil, Syahida
Case study of the Saujana Aromatica Spa and Beauty: Market growth a quest to achieve sustainable enterprise
description This case examines the impact of the internal and external environment on enterprise business specifically on spa and beauty business. Financial, human and technical constraints appeared to be a major setback for these companies to grow and expand. Ineffective joint venture and lack of effective marketing plan further worsen the company’s earnings as the losses occurred due to poor resources management and limited sources of earning which is mainly from spa service and sales commission.The aim of the case is to emphasis on issues faced by the spa and beauty business specifically registered under enterprise status.
format Article
author Sukri, Suriani
Mohd Yusuf, Bibi Noraini
Mansor, Mohd Fitri
Kamil, Syahida
author_facet Sukri, Suriani
Mohd Yusuf, Bibi Noraini
Mansor, Mohd Fitri
Kamil, Syahida
author_sort Sukri, Suriani
title Case study of the Saujana Aromatica Spa and Beauty: Market growth a quest to achieve sustainable enterprise
title_short Case study of the Saujana Aromatica Spa and Beauty: Market growth a quest to achieve sustainable enterprise
title_full Case study of the Saujana Aromatica Spa and Beauty: Market growth a quest to achieve sustainable enterprise
title_fullStr Case study of the Saujana Aromatica Spa and Beauty: Market growth a quest to achieve sustainable enterprise
title_full_unstemmed Case study of the Saujana Aromatica Spa and Beauty: Market growth a quest to achieve sustainable enterprise
title_sort case study of the saujana aromatica spa and beauty: market growth a quest to achieve sustainable enterprise
publisher Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia
publishDate 2013
url http://repo.uum.edu.my/15826/1/8_IPBJ_Vol._5.pdf
http://repo.uum.edu.my/15826/
http://oyagsb.uum.edu.my/index.php/ipbj-list-of-issue
_version_ 1644281812528136192
score 13.211869

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