Branding at Mewar Rugs
The case discusses about the Company, Mewar Rugs known for high quality hand woven rugs exporting majority of the US and the rest of the world.The unique selling proposition (USP) of the company is hand woven carpets which depend upon the creative designs and workmanship of the weavers.There is hug...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/15823/1/3_IPBJ_Vol._5.pdf http://repo.uum.edu.my/15823/ http://oyagsb.uum.edu.my/index.php/ipbj-list-of-issue |
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