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A study of application of western strategic planning model for small medium entrepreneurs in northern states of Malaysia

The study examined whether small medium enterprise (SME) in the northern states of Malaysia do strategic planning and if they do, does the Wheelen and Hunger model ( 2008) applies so them .A total of 108 respondents which were from SMEs in Perlis, Kedah and Penang are participated in this research.R...

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Main Authors: Cheng, Wei Hin, Bohari, Abdul Manaf
Format: Article
Language:English
Published: Asian Economic and Social Society 2012
Subjects:
HB Economic Theory
Online Access:http://repo.uum.edu.my/15457/1/2-54B.pdf
http://repo.uum.edu.my/15457/
http://www.aessweb.com/journals/December2012/5006/1720
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spelling my.uum.repo.154572016-04-20T01:45:21Z http://repo.uum.edu.my/15457/ A study of application of western strategic planning model for small medium entrepreneurs in northern states of Malaysia Cheng, Wei Hin Bohari, Abdul Manaf HB Economic Theory The study examined whether small medium enterprise (SME) in the northern states of Malaysia do strategic planning and if they do, does the Wheelen and Hunger model ( 2008) applies so them .A total of 108 respondents which were from SMEs in Perlis, Kedah and Penang are participated in this research.Results of the study showed that SMEs do have strategic planning and more than half said that their strategic planning process resembled the strategic planning model of Wheelen and Hunger (2008).The strategic planning process of the SMEs was not much different from that of the Wheelen and Hunger (2008) model. Asian Economic and Social Society 2012-12 Article PeerReviewed application/pdf en http://repo.uum.edu.my/15457/1/2-54B.pdf Cheng, Wei Hin and Bohari, Abdul Manaf (2012) A study of application of western strategic planning model for small medium entrepreneurs in northern states of Malaysia. Journal of Asian Business Strategy, 2 (12). 272 -283. ISSN 2225-4226 http://www.aessweb.com/journals/December2012/5006/1720
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Cheng, Wei Hin
Bohari, Abdul Manaf
A study of application of western strategic planning model for small medium entrepreneurs in northern states of Malaysia
description The study examined whether small medium enterprise (SME) in the northern states of Malaysia do strategic planning and if they do, does the Wheelen and Hunger model ( 2008) applies so them .A total of 108 respondents which were from SMEs in Perlis, Kedah and Penang are participated in this research.Results of the study showed that SMEs do have strategic planning and more than half said that their strategic planning process resembled the strategic planning model of Wheelen and Hunger (2008).The strategic planning process of the SMEs was not much different from that of the Wheelen and Hunger (2008) model.
format Article
author Cheng, Wei Hin
Bohari, Abdul Manaf
author_facet Cheng, Wei Hin
Bohari, Abdul Manaf
author_sort Cheng, Wei Hin
title A study of application of western strategic planning model for small medium entrepreneurs in northern states of Malaysia
title_short A study of application of western strategic planning model for small medium entrepreneurs in northern states of Malaysia
title_full A study of application of western strategic planning model for small medium entrepreneurs in northern states of Malaysia
title_fullStr A study of application of western strategic planning model for small medium entrepreneurs in northern states of Malaysia
title_full_unstemmed A study of application of western strategic planning model for small medium entrepreneurs in northern states of Malaysia
title_sort study of application of western strategic planning model for small medium entrepreneurs in northern states of malaysia
publisher Asian Economic and Social Society
publishDate 2012
url http://repo.uum.edu.my/15457/1/2-54B.pdf
http://repo.uum.edu.my/15457/
http://www.aessweb.com/journals/December2012/5006/1720
_version_ 1644281721010520064
score 13.211869

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