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SEWA - A case on social entrepreneursip

This case recounts the story of SEWA, a social entrepreneurial venture propounded by Padma Shri Runa Banerjee with the objectives of empowering women artisans to establish sustainable livelihood conditions by combating the problems of poverty and unemployment. Over the years SEWA has trained several...

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Main Author: Mishra, Jagriti
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
HB Economic Theory
Online Access:http://repo.uum.edu.my/15326/1/TC19.pdf
http://repo.uum.edu.my/15326/
http://www.icsc2014.uum.edu.my/
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spelling my.uum.repo.153262015-09-01T02:25:22Z http://repo.uum.edu.my/15326/ SEWA - A case on social entrepreneursip Mishra, Jagriti HB Economic Theory This case recounts the story of SEWA, a social entrepreneurial venture propounded by Padma Shri Runa Banerjee with the objectives of empowering women artisans to establish sustainable livelihood conditions by combating the problems of poverty and unemployment. Over the years SEWA has trained several artisans in the art of Chikankari and provided them with employment options by involving these women in its production, retailing and supervisory activities.The firm has been dealing with both export and domestic orders since past thirty years.It mostly sells through exhibitions; its retail presence is limited with its single store located in Hazratganj, Lucknow.This case delineates how SEWA started up, its social initiatives and skill upgradation programmes to support Chikankari workers.The case is based on the findings of field research conducted at SEWA Lucknow.The research was conducted using qualitative techniques such as observation and in-depth interviews with the company CEO, marketing, retail and production teams, the supervisors and the artisans. 2014-08-18 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/15326/1/TC19.pdf Mishra, Jagriti (2014) SEWA - A case on social entrepreneursip. In: International Case Study Conference (ICSC 2014), 18-19 August 2014, Putra World Trade Centre, Malaysia. http://www.icsc2014.uum.edu.my/
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Mishra, Jagriti
SEWA - A case on social entrepreneursip
description This case recounts the story of SEWA, a social entrepreneurial venture propounded by Padma Shri Runa Banerjee with the objectives of empowering women artisans to establish sustainable livelihood conditions by combating the problems of poverty and unemployment. Over the years SEWA has trained several artisans in the art of Chikankari and provided them with employment options by involving these women in its production, retailing and supervisory activities.The firm has been dealing with both export and domestic orders since past thirty years.It mostly sells through exhibitions; its retail presence is limited with its single store located in Hazratganj, Lucknow.This case delineates how SEWA started up, its social initiatives and skill upgradation programmes to support Chikankari workers.The case is based on the findings of field research conducted at SEWA Lucknow.The research was conducted using qualitative techniques such as observation and in-depth interviews with the company CEO, marketing, retail and production teams, the supervisors and the artisans.
format Conference or Workshop Item
author Mishra, Jagriti
author_facet Mishra, Jagriti
author_sort Mishra, Jagriti
title SEWA - A case on social entrepreneursip
title_short SEWA - A case on social entrepreneursip
title_full SEWA - A case on social entrepreneursip
title_fullStr SEWA - A case on social entrepreneursip
title_full_unstemmed SEWA - A case on social entrepreneursip
title_sort sewa - a case on social entrepreneursip
publishDate 2014
url http://repo.uum.edu.my/15326/1/TC19.pdf
http://repo.uum.edu.my/15326/
http://www.icsc2014.uum.edu.my/
_version_ 1644281689373933568
score 13.211869

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