Conceptualising impulse purchase elements for iTV advertising
This paper describes an ongoing study related to the conceptual design model of interactive television (iTV) advertising towards influencing impulse purchase tendency.It was found that most of the existing studies have proposed factors of impulse purchase in different advertising medium like website...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Association of Computer Science and Information Technology Press (IACSIT)
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/15086/1/564-M006.pdf http://repo.uum.edu.my/15086/ http://doi.org/10.7763/IJIMT.2015.V6.564 |
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