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Significance of studying product diversification, geographic diversification, and their interaction impacts for Malaysian companies: A literature review

The objective of this study was to comprehensively and critically review research literature on impacts of product diversification strategy and geographic diversification strategy, conducted particularly in Asian context, and set forth guidelines for future studies.The study concludes that past rese...

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Main Author: Abdullah, Haim Hilman
Format: Article
Language:English
Published: Canadian Center of Science and Education 2015
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/15009/1/47772-164437-2-PB.pdf
http://repo.uum.edu.my/15009/
http://doi.org/10.5539/ass.v11n10p238
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spelling my.uum.repo.150092016-12-06T03:53:10Z http://repo.uum.edu.my/15009/ Significance of studying product diversification, geographic diversification, and their interaction impacts for Malaysian companies: A literature review Abdullah, Haim Hilman HD28 Management. Industrial Management The objective of this study was to comprehensively and critically review research literature on impacts of product diversification strategy and geographic diversification strategy, conducted particularly in Asian context, and set forth guidelines for future studies.The study concludes that past research into impacts of product diversification and geographic diversification produced indecisive results.There has also been absence of any consensus on the interaction impacts of the two strategies on corporate performance.Although past research studied the topic using variety of methodologies but there has been limited research on the topic for Asian economies compared to Western ones.This is especially true about Malaysian public listed companies (PLCs) for which, particularly, studies regarding interaction impacts of the two strategies are extremely limited.For Malaysia, the challenging business scenario in future coupled with quite significant number of diversified companies warrant research into these areas.Future research could take up the objective of analysing and understanding individual and interaction impacts of product diversification and geographic diversification on corporate performance of Malaysian companies and contribute significantly to this research field. It could adopt new and advanced methodologies for measuring diversification strategies as well as employ several measures of corporate performance to produce comprehensive and robust results.Findings of such research would certainly be useful for practicing managers, particularly Malaysian strategists, and guide them in their decisions concerning diversification strategies and help them better manage their companies’ performance. Canadian Center of Science and Education 2015 Article PeerReviewed application/pdf en cc_by http://repo.uum.edu.my/15009/1/47772-164437-2-PB.pdf Abdullah, Haim Hilman (2015) Significance of studying product diversification, geographic diversification, and their interaction impacts for Malaysian companies: A literature review. Asian Social Science, 11 (10). pp. 238-250. ISSN 1911-2017 http://doi.org/10.5539/ass.v11n10p238 doi:10.5539/ass.v11n10p238
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Abdullah, Haim Hilman
Significance of studying product diversification, geographic diversification, and their interaction impacts for Malaysian companies: A literature review
description The objective of this study was to comprehensively and critically review research literature on impacts of product diversification strategy and geographic diversification strategy, conducted particularly in Asian context, and set forth guidelines for future studies.The study concludes that past research into impacts of product diversification and geographic diversification produced indecisive results.There has also been absence of any consensus on the interaction impacts of the two strategies on corporate performance.Although past research studied the topic using variety of methodologies but there has been limited research on the topic for Asian economies compared to Western ones.This is especially true about Malaysian public listed companies (PLCs) for which, particularly, studies regarding interaction impacts of the two strategies are extremely limited.For Malaysia, the challenging business scenario in future coupled with quite significant number of diversified companies warrant research into these areas.Future research could take up the objective of analysing and understanding individual and interaction impacts of product diversification and geographic diversification on corporate performance of Malaysian companies and contribute significantly to this research field. It could adopt new and advanced methodologies for measuring diversification strategies as well as employ several measures of corporate performance to produce comprehensive and robust results.Findings of such research would certainly be useful for practicing managers, particularly Malaysian strategists, and guide them in their decisions concerning diversification strategies and help them better manage their companies’ performance.
format Article
author Abdullah, Haim Hilman
author_facet Abdullah, Haim Hilman
author_sort Abdullah, Haim Hilman
title Significance of studying product diversification, geographic diversification, and their interaction impacts for Malaysian companies: A literature review
title_short Significance of studying product diversification, geographic diversification, and their interaction impacts for Malaysian companies: A literature review
title_full Significance of studying product diversification, geographic diversification, and their interaction impacts for Malaysian companies: A literature review
title_fullStr Significance of studying product diversification, geographic diversification, and their interaction impacts for Malaysian companies: A literature review
title_full_unstemmed Significance of studying product diversification, geographic diversification, and their interaction impacts for Malaysian companies: A literature review
title_sort significance of studying product diversification, geographic diversification, and their interaction impacts for malaysian companies: a literature review
publisher Canadian Center of Science and Education
publishDate 2015
url http://repo.uum.edu.my/15009/1/47772-164437-2-PB.pdf
http://repo.uum.edu.my/15009/
http://doi.org/10.5539/ass.v11n10p238
_version_ 1644281605006557184
score 13.211869

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