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Observation on trust factor toward e-commerce acceptance

This paper will present the finding of study on trust in e-commerce acceptance by young Malay generation.The paper starts with the introduction to e-commerce and trust definition include barrier factor toward e-commerce acceptance.Next, the paper dwells on the finding of the previous study about bar...

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Main Authors: Shahibi, Mohd Sazili, Ibrahim, Zaharuddin, Abu Bakar, Zaitun
Format: Conference or Workshop Item
Language:English
Published: 2005
Subjects:
HF Commerce
Online Access:http://repo.uum.edu.my/14648/1/12.pdf
http://repo.uum.edu.my/14648/
http://www.icoec.my/index.php/proceedings/8-icoec-2005-proceedings
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id my.uum.repo.14648
record_format eprints
spelling my.uum.repo.146482015-06-28T00:37:08Z http://repo.uum.edu.my/14648/ Observation on trust factor toward e-commerce acceptance Shahibi, Mohd Sazili Ibrahim, Zaharuddin Abu Bakar, Zaitun HF Commerce This paper will present the finding of study on trust in e-commerce acceptance by young Malay generation.The paper starts with the introduction to e-commerce and trust definition include barrier factor toward e-commerce acceptance.Next, the paper dwells on the finding of the previous study about barrier and informational content on commercial websites in creating trust among Internet user to accept e-commerce transaction. Afterward the paper presents a suggestion trust model framework to prove by the survey managed by the researchers.Furthermore the paper presents finding from survey.The finding found the respondents accept positively all trust factors such as security, familiarity, privacy, and informational content, ease of use as most important factor in trust building.Lastly, we have proposed a verified trust framework model, which is taken care result from the survey. 2005-01-10 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/14648/1/12.pdf Shahibi, Mohd Sazili and Ibrahim, Zaharuddin and Abu Bakar, Zaitun (2005) Observation on trust factor toward e-commerce acceptance. In: International Conference on E-Commerce (ICoEC) 2005, 10-11 Jan 2005, The Summit Hotel, Subang USJ, Selangor, Malaysia. http://www.icoec.my/index.php/proceedings/8-icoec-2005-proceedings
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Shahibi, Mohd Sazili
Ibrahim, Zaharuddin
Abu Bakar, Zaitun
Observation on trust factor toward e-commerce acceptance
description This paper will present the finding of study on trust in e-commerce acceptance by young Malay generation.The paper starts with the introduction to e-commerce and trust definition include barrier factor toward e-commerce acceptance.Next, the paper dwells on the finding of the previous study about barrier and informational content on commercial websites in creating trust among Internet user to accept e-commerce transaction. Afterward the paper presents a suggestion trust model framework to prove by the survey managed by the researchers.Furthermore the paper presents finding from survey.The finding found the respondents accept positively all trust factors such as security, familiarity, privacy, and informational content, ease of use as most important factor in trust building.Lastly, we have proposed a verified trust framework model, which is taken care result from the survey.
format Conference or Workshop Item
author Shahibi, Mohd Sazili
Ibrahim, Zaharuddin
Abu Bakar, Zaitun
author_facet Shahibi, Mohd Sazili
Ibrahim, Zaharuddin
Abu Bakar, Zaitun
author_sort Shahibi, Mohd Sazili
title Observation on trust factor toward e-commerce acceptance
title_short Observation on trust factor toward e-commerce acceptance
title_full Observation on trust factor toward e-commerce acceptance
title_fullStr Observation on trust factor toward e-commerce acceptance
title_full_unstemmed Observation on trust factor toward e-commerce acceptance
title_sort observation on trust factor toward e-commerce acceptance
publishDate 2005
url http://repo.uum.edu.my/14648/1/12.pdf
http://repo.uum.edu.my/14648/
http://www.icoec.my/index.php/proceedings/8-icoec-2005-proceedings
_version_ 1644281511575289856
score 13.211869

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