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An analysis of the online store atmosphere: Influence on consumer

E-retailing is the Internet version of classic wholesalers and retailers of goods and services. The store space is virtual.It requires strong design elements to translate the similar atmosphere effect in physical setting to virtual setting.Web is visual medium and not limited to photographs.Web si...

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Main Authors: Bojei, Jamil, Syed Omar Shahabudin, Sharifah Fauziah
Format: Conference or Workshop Item
Language:English
Published: 2005
Subjects:
HF Commerce
Online Access:http://repo.uum.edu.my/14622/1/37.pdf
http://repo.uum.edu.my/14622/
http://www.icoec.my/index.php/proceedings/8-icoec-2005-proceedings
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id my.uum.repo.14622
record_format eprints
spelling my.uum.repo.146222015-06-24T07:53:20Z http://repo.uum.edu.my/14622/ An analysis of the online store atmosphere: Influence on consumer Bojei, Jamil Syed Omar Shahabudin, Sharifah Fauziah HF Commerce E-retailing is the Internet version of classic wholesalers and retailers of goods and services. The store space is virtual.It requires strong design elements to translate the similar atmosphere effect in physical setting to virtual setting.Web is visual medium and not limited to photographs.Web sites that are informative, easy-tonavigate, attractive and in general provide a positive experience in encouraing users to take actions like making purchases.Something looks, feels and gives pleasure are just as important in technology design as function.The main objective of this study is to examine customers' perception on virtual store atmosphere and its ability to change customer's purchase intention.From the study, the results show that the atmospheric elements create virtual store ambience and experience to the customer without they themselves actually being at the premise. The influence on the perception towards the store is positive, yet they are not the strongest factors that change the consumers’ purchasing decision. 2005-01-10 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/14622/1/37.pdf Bojei, Jamil and Syed Omar Shahabudin, Sharifah Fauziah (2005) An analysis of the online store atmosphere: Influence on consumer. In: International Conference on E-Commerce (ICoEC) 2005, 10-11 Jan 2005, The Summit Hotel, Subang USJ, Selangor, Malaysia. http://www.icoec.my/index.php/proceedings/8-icoec-2005-proceedings
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Bojei, Jamil
Syed Omar Shahabudin, Sharifah Fauziah
An analysis of the online store atmosphere: Influence on consumer
description E-retailing is the Internet version of classic wholesalers and retailers of goods and services. The store space is virtual.It requires strong design elements to translate the similar atmosphere effect in physical setting to virtual setting.Web is visual medium and not limited to photographs.Web sites that are informative, easy-tonavigate, attractive and in general provide a positive experience in encouraing users to take actions like making purchases.Something looks, feels and gives pleasure are just as important in technology design as function.The main objective of this study is to examine customers' perception on virtual store atmosphere and its ability to change customer's purchase intention.From the study, the results show that the atmospheric elements create virtual store ambience and experience to the customer without they themselves actually being at the premise. The influence on the perception towards the store is positive, yet they are not the strongest factors that change the consumers’ purchasing decision.
format Conference or Workshop Item
author Bojei, Jamil
Syed Omar Shahabudin, Sharifah Fauziah
author_facet Bojei, Jamil
Syed Omar Shahabudin, Sharifah Fauziah
author_sort Bojei, Jamil
title An analysis of the online store atmosphere: Influence on consumer
title_short An analysis of the online store atmosphere: Influence on consumer
title_full An analysis of the online store atmosphere: Influence on consumer
title_fullStr An analysis of the online store atmosphere: Influence on consumer
title_full_unstemmed An analysis of the online store atmosphere: Influence on consumer
title_sort analysis of the online store atmosphere: influence on consumer
publishDate 2005
url http://repo.uum.edu.my/14622/1/37.pdf
http://repo.uum.edu.my/14622/
http://www.icoec.my/index.php/proceedings/8-icoec-2005-proceedings
_version_ 1644281503824216064
score 13.211869

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