Cultivating export market oriented behavior in halal marketing
Purpose– The purpose of this paper is to highlight the development of global halal marketing by assessing its current status, challenges and issues within and measures taken to improve it. Strategic marketing conception from the perspective of export market orientation behaviors is offered to help f...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/14287/1/175.pdf http://repo.uum.edu.my/14287/ http://doi.org/10.1108/17590831311329304 |
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