The impact of product innovation on relationship quality in automotive industry: Strategic focus on brand satisfaction, brand trust, and brand commitment
This study examines the effect of product innovation on relationship quality in automotive industry.Based on the review of literature, it is evident that there are very limited studies which have come across the effect of product innovation on relationship quality and its dimensions; brand satisfact...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/14129/1/47757-164407-2-PB.pdf http://repo.uum.edu.my/14129/ http://doi.org/10.5539/ass.v11n10p94 |
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