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A framework for knowledge – Driven CRM

In this paper we propose a framework to combine KDD (Knowledge Discovered in Databases) and CRM (Customer Relationship Management), with an emphasis on customer retention. The key aspect of the proposed framework is to enable adaptive use of knowledge discovered to predict customer buying patt...

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Main Authors: Goon, Tuck Choy, Ian, Chai
Format: Conference or Workshop Item
Language:English
Published: 2004
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/13912/1/KM193.pdf
http://repo.uum.edu.my/13912/
http://www.kmice.cms.net.my
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id my.uum.repo.13912
record_format eprints
spelling my.uum.repo.139122015-05-12T03:13:41Z http://repo.uum.edu.my/13912/ A framework for knowledge – Driven CRM Goon, Tuck Choy Ian, Chai HD28 Management. Industrial Management In this paper we propose a framework to combine KDD (Knowledge Discovered in Databases) and CRM (Customer Relationship Management), with an emphasis on customer retention. The key aspect of the proposed framework is to enable adaptive use of knowledge discovered to predict customer buying patterns and capture interesting knowledge about customers. 2004-02-14 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/13912/1/KM193.pdf Goon, Tuck Choy and Ian, Chai (2004) A framework for knowledge – Driven CRM. In: Knowledge Management International Conference and Exhibition 2004 (KMICE 2004), 14-15 February 2004, Evergreen Laurel Hotel, Penang. http://www.kmice.cms.net.my
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Goon, Tuck Choy
Ian, Chai
A framework for knowledge – Driven CRM
description In this paper we propose a framework to combine KDD (Knowledge Discovered in Databases) and CRM (Customer Relationship Management), with an emphasis on customer retention. The key aspect of the proposed framework is to enable adaptive use of knowledge discovered to predict customer buying patterns and capture interesting knowledge about customers.
format Conference or Workshop Item
author Goon, Tuck Choy
Ian, Chai
author_facet Goon, Tuck Choy
Ian, Chai
author_sort Goon, Tuck Choy
title A framework for knowledge – Driven CRM
title_short A framework for knowledge – Driven CRM
title_full A framework for knowledge – Driven CRM
title_fullStr A framework for knowledge – Driven CRM
title_full_unstemmed A framework for knowledge – Driven CRM
title_sort framework for knowledge – driven crm
publishDate 2004
url http://repo.uum.edu.my/13912/1/KM193.pdf
http://repo.uum.edu.my/13912/
http://www.kmice.cms.net.my
_version_ 1644281316730994688
score 13.211869

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