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Marketing communication on the internet for small firms in tourism industry

Tourism is the most economically important industry in the world as well as in Thailand.The great challenges for small firms in this industry are to communicate their marketing information with consumers worldwide.For this purpose, many firms have adopted the internet as an essential marketing tool....

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Main Author: Chantanaphant, Jirayuth
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
G Geography (General)
T Technology (General)
Online Access:http://repo.uum.edu.my/13293/1/10.pdf
http://repo.uum.edu.my/13293/
http://www.thic-uum.com/
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spelling my.uum.repo.132932015-03-05T07:21:50Z http://repo.uum.edu.my/13293/ Marketing communication on the internet for small firms in tourism industry Chantanaphant, Jirayuth G Geography (General) T Technology (General) Tourism is the most economically important industry in the world as well as in Thailand.The great challenges for small firms in this industry are to communicate their marketing information with consumers worldwide.For this purpose, many firms have adopted the internet as an essential marketing tool.This study examined the application of marketing communication on the internet by small firms in the tourism industry in Phuket, Thailand.The three most used applications of marketing communications on the internet are social network, company website and e-marketplace. Small firms have applied social network to promote their businesses.They also use search engine to disseminate their products and services, to increase customer satisfaction, and to strengthen consumer confidence on their products and services.The paper provides recommendations on improving effectiveness of marketing communication on the internet for small firms in tourism industry. 2014-11-05 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/13293/1/10.pdf Chantanaphant, Jirayuth (2014) Marketing communication on the internet for small firms in tourism industry. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia. http://www.thic-uum.com/
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic G Geography (General)
T Technology (General)
spellingShingle G Geography (General)
T Technology (General)
Chantanaphant, Jirayuth
Marketing communication on the internet for small firms in tourism industry
description Tourism is the most economically important industry in the world as well as in Thailand.The great challenges for small firms in this industry are to communicate their marketing information with consumers worldwide.For this purpose, many firms have adopted the internet as an essential marketing tool.This study examined the application of marketing communication on the internet by small firms in the tourism industry in Phuket, Thailand.The three most used applications of marketing communications on the internet are social network, company website and e-marketplace. Small firms have applied social network to promote their businesses.They also use search engine to disseminate their products and services, to increase customer satisfaction, and to strengthen consumer confidence on their products and services.The paper provides recommendations on improving effectiveness of marketing communication on the internet for small firms in tourism industry.
format Conference or Workshop Item
author Chantanaphant, Jirayuth
author_facet Chantanaphant, Jirayuth
author_sort Chantanaphant, Jirayuth
title Marketing communication on the internet for small firms in tourism industry
title_short Marketing communication on the internet for small firms in tourism industry
title_full Marketing communication on the internet for small firms in tourism industry
title_fullStr Marketing communication on the internet for small firms in tourism industry
title_full_unstemmed Marketing communication on the internet for small firms in tourism industry
title_sort marketing communication on the internet for small firms in tourism industry
publishDate 2014
url http://repo.uum.edu.my/13293/1/10.pdf
http://repo.uum.edu.my/13293/
http://www.thic-uum.com/
_version_ 1644281144387043328
score 13.211869

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