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An investigation of tourists' destination image, satisfaction and destination loyalty: Batu Ferringghi Beach, Penang

This study compares local and international tourists regarding to their perception towards destination image, overall satisfaction and destination loyalty with their visit(s) to Batu Ferringhi Beach, Penang.This research was also conducted to examine the relationship between destination images, tour...

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Main Authors: Goo, Y.M, Yew, X.T., See, S.F.
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
G Geography (General)
Online Access:http://repo.uum.edu.my/13290/1/7.pdf
http://repo.uum.edu.my/13290/
http://www.thic-uum.com/
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id my.uum.repo.13290
record_format eprints
spelling my.uum.repo.132902015-03-05T06:37:28Z http://repo.uum.edu.my/13290/ An investigation of tourists' destination image, satisfaction and destination loyalty: Batu Ferringghi Beach, Penang Goo, Y.M Yew, X.T. See, S.F. G Geography (General) This study compares local and international tourists regarding to their perception towards destination image, overall satisfaction and destination loyalty with their visit(s) to Batu Ferringhi Beach, Penang.This research was also conducted to examine the relationship between destination images, tourist satisfaction and destination loyalty towards Batu Ferringghi.The data were collected from 254 local and international tourists at Batu Ferringhi Beach from August to September 2013 by using convenience sampling technique.Local and international tourists differed in their views of Batu Ferringghi in the aspect of safety, cleanliness, scenic and tourists‘ satisfaction.Both groups would revisit Batu Ferringghi and recommend Batu Ferringhito others.Regression analysis revealed that three destination image including safety, cleanliness and scenic has a direct effect on tourists‘ satisfaction and destination loyalty and tourists‘ satisfaction has a direct effect on destination loyalty. 2014-11-05 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/13290/1/7.pdf Goo, Y.M and Yew, X.T. and See, S.F. (2014) An investigation of tourists' destination image, satisfaction and destination loyalty: Batu Ferringghi Beach, Penang. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia. http://www.thic-uum.com/
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic G Geography (General)
spellingShingle G Geography (General)
Goo, Y.M
Yew, X.T.
See, S.F.
An investigation of tourists' destination image, satisfaction and destination loyalty: Batu Ferringghi Beach, Penang
description This study compares local and international tourists regarding to their perception towards destination image, overall satisfaction and destination loyalty with their visit(s) to Batu Ferringhi Beach, Penang.This research was also conducted to examine the relationship between destination images, tourist satisfaction and destination loyalty towards Batu Ferringghi.The data were collected from 254 local and international tourists at Batu Ferringhi Beach from August to September 2013 by using convenience sampling technique.Local and international tourists differed in their views of Batu Ferringghi in the aspect of safety, cleanliness, scenic and tourists‘ satisfaction.Both groups would revisit Batu Ferringghi and recommend Batu Ferringhito others.Regression analysis revealed that three destination image including safety, cleanliness and scenic has a direct effect on tourists‘ satisfaction and destination loyalty and tourists‘ satisfaction has a direct effect on destination loyalty.
format Conference or Workshop Item
author Goo, Y.M
Yew, X.T.
See, S.F.
author_facet Goo, Y.M
Yew, X.T.
See, S.F.
author_sort Goo, Y.M
title An investigation of tourists' destination image, satisfaction and destination loyalty: Batu Ferringghi Beach, Penang
title_short An investigation of tourists' destination image, satisfaction and destination loyalty: Batu Ferringghi Beach, Penang
title_full An investigation of tourists' destination image, satisfaction and destination loyalty: Batu Ferringghi Beach, Penang
title_fullStr An investigation of tourists' destination image, satisfaction and destination loyalty: Batu Ferringghi Beach, Penang
title_full_unstemmed An investigation of tourists' destination image, satisfaction and destination loyalty: Batu Ferringghi Beach, Penang
title_sort investigation of tourists' destination image, satisfaction and destination loyalty: batu ferringghi beach, penang
publishDate 2014
url http://repo.uum.edu.my/13290/1/7.pdf
http://repo.uum.edu.my/13290/
http://www.thic-uum.com/
_version_ 1644281143509385216
score 13.211869

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