Cover Image

Exploring persuasive multimedia techniques in attitude and behavior change: A comparative study

Persuasive technology in education settings has become a popular technique used in behavior and attitude change.Due to its capability therefore the purpose of this paper is to review and examines persuasive multimedia techniques for the past four years (2010-2014) and seeks how persuasive technology...

Full description

Saved in:
Bibliographic Details
Main Authors: Dolhalit, Mohamad Lutfi, Abdul Salam, Sobihatun Nur
Format: Article
Language:English
Published: Elsevier Ltd. 2014
Subjects:
P Philology. Linguistics
Online Access:http://repo.uum.edu.my/13059/1/pro55.pdf
http://repo.uum.edu.my/13059/
http://dx.doi.org/10.1016/j.sbspro.2014.10.310
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.repo.13059
record_format eprints
spelling my.uum.repo.130592016-05-12T04:16:09Z http://repo.uum.edu.my/13059/ Exploring persuasive multimedia techniques in attitude and behavior change: A comparative study Dolhalit, Mohamad Lutfi Abdul Salam, Sobihatun Nur P Philology. Linguistics Persuasive technology in education settings has become a popular technique used in behavior and attitude change.Due to its capability therefore the purpose of this paper is to review and examines persuasive multimedia techniques for the past four years (2010-2014) and seeks how persuasive technology can be implemented in truancy problem.Ten papers were selected based on the persuasive technique used and this study is related and scoped in Malaysia context. This paper was reviewed based on the components, elements as well as the theory and approaches that are adapted by researchers in their experiment.It can be concluded computer as a persuasive tool in changing attitude and behavior can engage and motivate the students to do the task and achieve a level of objectivity. Elsevier Ltd. 2014 Article PeerReviewed application/pdf en cc_by_nc_nd http://repo.uum.edu.my/13059/1/pro55.pdf Dolhalit, Mohamad Lutfi and Abdul Salam, Sobihatun Nur (2014) Exploring persuasive multimedia techniques in attitude and behavior change: A comparative study. Procedia - Social and Behavioral Sciences, 155. pp. 386-391. ISSN 1877-0428 http://dx.doi.org/10.1016/j.sbspro.2014.10.310 doi:10.1016/j.sbspro.2014.10.310
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic P Philology. Linguistics
spellingShingle P Philology. Linguistics
Dolhalit, Mohamad Lutfi
Abdul Salam, Sobihatun Nur
Exploring persuasive multimedia techniques in attitude and behavior change: A comparative study
description Persuasive technology in education settings has become a popular technique used in behavior and attitude change.Due to its capability therefore the purpose of this paper is to review and examines persuasive multimedia techniques for the past four years (2010-2014) and seeks how persuasive technology can be implemented in truancy problem.Ten papers were selected based on the persuasive technique used and this study is related and scoped in Malaysia context. This paper was reviewed based on the components, elements as well as the theory and approaches that are adapted by researchers in their experiment.It can be concluded computer as a persuasive tool in changing attitude and behavior can engage and motivate the students to do the task and achieve a level of objectivity.
format Article
author Dolhalit, Mohamad Lutfi
Abdul Salam, Sobihatun Nur
author_facet Dolhalit, Mohamad Lutfi
Abdul Salam, Sobihatun Nur
author_sort Dolhalit, Mohamad Lutfi
title Exploring persuasive multimedia techniques in attitude and behavior change: A comparative study
title_short Exploring persuasive multimedia techniques in attitude and behavior change: A comparative study
title_full Exploring persuasive multimedia techniques in attitude and behavior change: A comparative study
title_fullStr Exploring persuasive multimedia techniques in attitude and behavior change: A comparative study
title_full_unstemmed Exploring persuasive multimedia techniques in attitude and behavior change: A comparative study
title_sort exploring persuasive multimedia techniques in attitude and behavior change: a comparative study
publisher Elsevier Ltd.
publishDate 2014
url http://repo.uum.edu.my/13059/1/pro55.pdf
http://repo.uum.edu.my/13059/
http://dx.doi.org/10.1016/j.sbspro.2014.10.310
_version_ 1644281074449121280
score 13.211869

Similar Items