Attempt to solving situational problem of alumni employability
The situational theory of publics (STP), one of the most popular public relations theories, provides a mechanism for the identification of publics and their communication behaviors.The situational theory of problem solving (STOPS), an extension of the STP, is a more general theory of communication t...
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Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Elsevier Ltd.
2014
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Subjects: | |
Online Access: | http://repo.uum.edu.my/13058/1/pro54.pdf http://repo.uum.edu.my/13058/ http://dx.doi.org/10.1016/j.sbspro.2014.10.309 |
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