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Malaysian environmental NGOs on the world wide web: Communicating campaigns through the power of photographs

Photographs are one of the key aspects available on environmental websites that may transcend environmental stories in ways that words cannot. Lately, photographs are used widely in communicating the environment campaigns online.Three environmental NGOs in Malaysia (ENGOMs) were chosen for this stud...

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Main Authors: Abdullah, Aida Nasirah, Husain, Kalthom, Bokhari, Mohamad, Jano, Zanariah, Kamarudin, Mohd Fauzi, Md Saad, Mohd Shamsuri
Format: Article
Language:English
Published: Elsevier Ltd. 2014
Subjects:
T Technology (General)
Online Access:http://repo.uum.edu.my/13008/1/pro11.pdf
http://repo.uum.edu.my/13008/
http://dx.doi.org/10.1016/j.sbspro.2014.10.269
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spelling my.uum.repo.130082016-04-27T03:13:34Z http://repo.uum.edu.my/13008/ Malaysian environmental NGOs on the world wide web: Communicating campaigns through the power of photographs Abdullah, Aida Nasirah Husain, Kalthom Bokhari, Mohamad Jano, Zanariah Kamarudin, Mohd Fauzi Md Saad, Mohd Shamsuri T Technology (General) Photographs are one of the key aspects available on environmental websites that may transcend environmental stories in ways that words cannot. Lately, photographs are used widely in communicating the environment campaigns online.Three environmental NGOs in Malaysia (ENGOMs) were chosen for this study. A content analysis was conducted on their websites to investigate how they used photographs as powerful tools to communicate environmental campaigns and potentially call people to take action.The result indicates that MNS had well utilised the photographs for its online campaigns, whereas both of WWFM and SAM had moderately utilised the photographs for the same purpose. Elsevier Ltd. 2014 Article PeerReviewed application/pdf en cc_by_nc_nd http://repo.uum.edu.my/13008/1/pro11.pdf Abdullah, Aida Nasirah and Husain, Kalthom and Bokhari, Mohamad and Jano, Zanariah and Kamarudin, Mohd Fauzi and Md Saad, Mohd Shamsuri (2014) Malaysian environmental NGOs on the world wide web: Communicating campaigns through the power of photographs. Procedia - Social and Behavioral Sciences, 155. pp. 136-140. ISSN 1877-0428 http://dx.doi.org/10.1016/j.sbspro.2014.10.269 doi:10.1016/j.sbspro.2014.10.269
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Abdullah, Aida Nasirah
Husain, Kalthom
Bokhari, Mohamad
Jano, Zanariah
Kamarudin, Mohd Fauzi
Md Saad, Mohd Shamsuri
Malaysian environmental NGOs on the world wide web: Communicating campaigns through the power of photographs
description Photographs are one of the key aspects available on environmental websites that may transcend environmental stories in ways that words cannot. Lately, photographs are used widely in communicating the environment campaigns online.Three environmental NGOs in Malaysia (ENGOMs) were chosen for this study. A content analysis was conducted on their websites to investigate how they used photographs as powerful tools to communicate environmental campaigns and potentially call people to take action.The result indicates that MNS had well utilised the photographs for its online campaigns, whereas both of WWFM and SAM had moderately utilised the photographs for the same purpose.
format Article
author Abdullah, Aida Nasirah
Husain, Kalthom
Bokhari, Mohamad
Jano, Zanariah
Kamarudin, Mohd Fauzi
Md Saad, Mohd Shamsuri
author_facet Abdullah, Aida Nasirah
Husain, Kalthom
Bokhari, Mohamad
Jano, Zanariah
Kamarudin, Mohd Fauzi
Md Saad, Mohd Shamsuri
author_sort Abdullah, Aida Nasirah
title Malaysian environmental NGOs on the world wide web: Communicating campaigns through the power of photographs
title_short Malaysian environmental NGOs on the world wide web: Communicating campaigns through the power of photographs
title_full Malaysian environmental NGOs on the world wide web: Communicating campaigns through the power of photographs
title_fullStr Malaysian environmental NGOs on the world wide web: Communicating campaigns through the power of photographs
title_full_unstemmed Malaysian environmental NGOs on the world wide web: Communicating campaigns through the power of photographs
title_sort malaysian environmental ngos on the world wide web: communicating campaigns through the power of photographs
publisher Elsevier Ltd.
publishDate 2014
url http://repo.uum.edu.my/13008/1/pro11.pdf
http://repo.uum.edu.my/13008/
http://dx.doi.org/10.1016/j.sbspro.2014.10.269
_version_ 1644281060585897984
score 13.211869

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