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Examining visitors' experience in relation to perceived value, satisfaction and revisit intentions: A case of two business events in Malaysia

This study examined the visitors’ experience in attending business events which are consistent with the emergence of the event industry in Malaysia.Hence, from the previous studies, it shows that there is a negligence among the researchers regarding an understanding of visitors' behaviour espec...

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Main Authors: Wafi, A. A., Lim, Khong Chiu, Kayat, Kalsom
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
G Geography (General)
Online Access:http://repo.uum.edu.my/12925/1/3.pdf
http://repo.uum.edu.my/12925/
http://www.thic-uum.com/
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spelling my.uum.repo.129252014-12-31T07:21:34Z http://repo.uum.edu.my/12925/ Examining visitors' experience in relation to perceived value, satisfaction and revisit intentions: A case of two business events in Malaysia Wafi, A. A. Lim, Khong Chiu Kayat, Kalsom G Geography (General) This study examined the visitors’ experience in attending business events which are consistent with the emergence of the event industry in Malaysia.Hence, from the previous studies, it shows that there is a negligence among the researchers regarding an understanding of visitors' behaviour especially at first and repeat visitors.In addition, most studies are focused on the attributes of the visitors and destinations in relation to motivation, image, and service quality.Specifically, the aim of this study is to determine the relationships between perceived value, satisfaction, and revisits intention in the context of visitors’ experience at the business events.Therefore, Expectancy-Disconfirmation Theory will be used in order to investigate the relationship between an expectation before consumption and perception of visitors that lead to the positive action.This study will involve visitors who are attending Kuala Lumpur International Book Fair (KLIBF) and Malaysian Association of Tour and Travel Agents (MATTA) Fair as respondents.The data of this study will be collected from survey questionnaire.Thus, it is hoped that the findings of this study will enrich the knowledge of event organiser for better understanding of the behaviour of visitors in order to meet their needs and wants for a brighter future of the event industry. 2014-11-05 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/12925/1/3.pdf Wafi, A. A. and Lim, Khong Chiu and Kayat, Kalsom (2014) Examining visitors' experience in relation to perceived value, satisfaction and revisit intentions: A case of two business events in Malaysia. In: 2nd Tourism and Hospitality International Conference (THIC 2014), 5-6 November 2014, Langkawi, Malaysia. http://www.thic-uum.com/
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic G Geography (General)
spellingShingle G Geography (General)
Wafi, A. A.
Lim, Khong Chiu
Kayat, Kalsom
Examining visitors' experience in relation to perceived value, satisfaction and revisit intentions: A case of two business events in Malaysia
description This study examined the visitors’ experience in attending business events which are consistent with the emergence of the event industry in Malaysia.Hence, from the previous studies, it shows that there is a negligence among the researchers regarding an understanding of visitors' behaviour especially at first and repeat visitors.In addition, most studies are focused on the attributes of the visitors and destinations in relation to motivation, image, and service quality.Specifically, the aim of this study is to determine the relationships between perceived value, satisfaction, and revisits intention in the context of visitors’ experience at the business events.Therefore, Expectancy-Disconfirmation Theory will be used in order to investigate the relationship between an expectation before consumption and perception of visitors that lead to the positive action.This study will involve visitors who are attending Kuala Lumpur International Book Fair (KLIBF) and Malaysian Association of Tour and Travel Agents (MATTA) Fair as respondents.The data of this study will be collected from survey questionnaire.Thus, it is hoped that the findings of this study will enrich the knowledge of event organiser for better understanding of the behaviour of visitors in order to meet their needs and wants for a brighter future of the event industry.
format Conference or Workshop Item
author Wafi, A. A.
Lim, Khong Chiu
Kayat, Kalsom
author_facet Wafi, A. A.
Lim, Khong Chiu
Kayat, Kalsom
author_sort Wafi, A. A.
title Examining visitors' experience in relation to perceived value, satisfaction and revisit intentions: A case of two business events in Malaysia
title_short Examining visitors' experience in relation to perceived value, satisfaction and revisit intentions: A case of two business events in Malaysia
title_full Examining visitors' experience in relation to perceived value, satisfaction and revisit intentions: A case of two business events in Malaysia
title_fullStr Examining visitors' experience in relation to perceived value, satisfaction and revisit intentions: A case of two business events in Malaysia
title_full_unstemmed Examining visitors' experience in relation to perceived value, satisfaction and revisit intentions: A case of two business events in Malaysia
title_sort examining visitors' experience in relation to perceived value, satisfaction and revisit intentions: a case of two business events in malaysia
publishDate 2014
url http://repo.uum.edu.my/12925/1/3.pdf
http://repo.uum.edu.my/12925/
http://www.thic-uum.com/
_version_ 1644281040018079744
score 13.211869

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