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Distinctive capabilities and strategic thrusts of Malaysia’s institutions of higher learning

The hostile business environment in Malaysian private higher education institutions (PHEIs) has proved to be fatal to numerous institutions.While there are success stories, the issue looms as what differentiates the performers and the non performers. As such, this study was conducted to understand w...

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Main Authors: Abu Bakar, Abdul Rahim, Hashim, Fariza, Ahmad, Hartini, Md Isa, Filzah, Dzakiria, Hisham
Format: Article
Language:English
Published: Canadian Center of Science and Education 2009
Subjects:
LB2300 Higher Education
Online Access:http://repo.uum.edu.my/12472/1/1-PB.pdf
http://repo.uum.edu.my/12472/
http://dx.doi.org/10.5539/ijms.v1n2p158
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spelling my.uum.repo.124722016-10-05T03:28:18Z http://repo.uum.edu.my/12472/ Distinctive capabilities and strategic thrusts of Malaysia’s institutions of higher learning Abu Bakar, Abdul Rahim Hashim, Fariza Ahmad, Hartini Md Isa, Filzah Dzakiria, Hisham LB2300 Higher Education The hostile business environment in Malaysian private higher education institutions (PHEIs) has proved to be fatal to numerous institutions.While there are success stories, the issue looms as what differentiates the performers and the non performers. As such, this study was conducted to understand why some PHEIs perform better than others; and whether the differences in performance are due to the choice of strategy.Finally, this study explores whether the organisational distinctive capabilities influence towards the institution choice of strategy. Based from a sample of 97 PHEIs, the study depicts that differentiation strategy was significantly link to performance with a spectrum of organisational capabilities influencing the institution’s choice of strategy. Canadian Center of Science and Education 2009 Article PeerReviewed application/pdf en cc_by http://repo.uum.edu.my/12472/1/1-PB.pdf Abu Bakar, Abdul Rahim and Hashim, Fariza and Ahmad, Hartini and Md Isa, Filzah and Dzakiria, Hisham (2009) Distinctive capabilities and strategic thrusts of Malaysia’s institutions of higher learning. International Journal of Marketing Studies, 1 (2). pp. 158-164. ISSN 1918-719X http://dx.doi.org/10.5539/ijms.v1n2p158 doi:10.5539/ijms.v1n2p158
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic LB2300 Higher Education
spellingShingle LB2300 Higher Education
Abu Bakar, Abdul Rahim
Hashim, Fariza
Ahmad, Hartini
Md Isa, Filzah
Dzakiria, Hisham
Distinctive capabilities and strategic thrusts of Malaysia’s institutions of higher learning
description The hostile business environment in Malaysian private higher education institutions (PHEIs) has proved to be fatal to numerous institutions.While there are success stories, the issue looms as what differentiates the performers and the non performers. As such, this study was conducted to understand why some PHEIs perform better than others; and whether the differences in performance are due to the choice of strategy.Finally, this study explores whether the organisational distinctive capabilities influence towards the institution choice of strategy. Based from a sample of 97 PHEIs, the study depicts that differentiation strategy was significantly link to performance with a spectrum of organisational capabilities influencing the institution’s choice of strategy.
format Article
author Abu Bakar, Abdul Rahim
Hashim, Fariza
Ahmad, Hartini
Md Isa, Filzah
Dzakiria, Hisham
author_facet Abu Bakar, Abdul Rahim
Hashim, Fariza
Ahmad, Hartini
Md Isa, Filzah
Dzakiria, Hisham
author_sort Abu Bakar, Abdul Rahim
title Distinctive capabilities and strategic thrusts of Malaysia’s institutions of higher learning
title_short Distinctive capabilities and strategic thrusts of Malaysia’s institutions of higher learning
title_full Distinctive capabilities and strategic thrusts of Malaysia’s institutions of higher learning
title_fullStr Distinctive capabilities and strategic thrusts of Malaysia’s institutions of higher learning
title_full_unstemmed Distinctive capabilities and strategic thrusts of Malaysia’s institutions of higher learning
title_sort distinctive capabilities and strategic thrusts of malaysia’s institutions of higher learning
publisher Canadian Center of Science and Education
publishDate 2009
url http://repo.uum.edu.my/12472/1/1-PB.pdf
http://repo.uum.edu.my/12472/
http://dx.doi.org/10.5539/ijms.v1n2p158
_version_ 1644280921944227840
score 13.211869

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