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Factors affecting intentions to use banking services in Yemen

The issue of attracting customers’ usage of banking services has been solved in many countries. However, in Yemen, it is still unpredictable, where most of people do not use bank services to facilitate their financial needs. Therefore, it has caused a real problem in the Yemeni economy. Consequently...

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Main Authors: Alqasa, Khaled, Md Isa, Filzah, Othman, Siti Norezam
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
HG Finance
Online Access:http://repo.uum.edu.my/12328/1/2809140422.pdf
http://repo.uum.edu.my/12328/
http:// www.internationalconference.com.my
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spelling my.uum.repo.123282016-04-18T01:55:12Z http://repo.uum.edu.my/12328/ Factors affecting intentions to use banking services in Yemen Alqasa, Khaled Md Isa, Filzah Othman, Siti Norezam HG Finance The issue of attracting customers’ usage of banking services has been solved in many countries. However, in Yemen, it is still unpredictable, where most of people do not use bank services to facilitate their financial needs. Therefore, it has caused a real problem in the Yemeni economy. Consequently, this research targets to close the gap by investigating the factors influencing Yemeni's consumers who possibly differ from consumers in the developed countries in terms of their psychological, cultural and behaviour to use the banking system. Data were collected through questionnaires from university students and analyzed by SPSS version 17. Hypotheses were tested by means of factor analysis, correlation and regression analysis. The study highlighted that the relationship between, service quality, banking Legal framework, bank advertisement are significant and positive on behavioural intention except cultural belief where it was significant but played a negative role in using the banking system in Yemen. 2013 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/12328/1/2809140422.pdf Alqasa, Khaled and Md Isa, Filzah and Othman, Siti Norezam (2013) Factors affecting intentions to use banking services in Yemen. In: 4th International Conference on Business and Economic Research (4rd ICBER 2013), 04 - 05 March 2013, Golden Flower Hotel, Bandung, Indonesia. http:// www.internationalconference.com.my
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HG Finance
spellingShingle HG Finance
Alqasa, Khaled
Md Isa, Filzah
Othman, Siti Norezam
Factors affecting intentions to use banking services in Yemen
description The issue of attracting customers’ usage of banking services has been solved in many countries. However, in Yemen, it is still unpredictable, where most of people do not use bank services to facilitate their financial needs. Therefore, it has caused a real problem in the Yemeni economy. Consequently, this research targets to close the gap by investigating the factors influencing Yemeni's consumers who possibly differ from consumers in the developed countries in terms of their psychological, cultural and behaviour to use the banking system. Data were collected through questionnaires from university students and analyzed by SPSS version 17. Hypotheses were tested by means of factor analysis, correlation and regression analysis. The study highlighted that the relationship between, service quality, banking Legal framework, bank advertisement are significant and positive on behavioural intention except cultural belief where it was significant but played a negative role in using the banking system in Yemen.
format Conference or Workshop Item
author Alqasa, Khaled
Md Isa, Filzah
Othman, Siti Norezam
author_facet Alqasa, Khaled
Md Isa, Filzah
Othman, Siti Norezam
author_sort Alqasa, Khaled
title Factors affecting intentions to use banking services in Yemen
title_short Factors affecting intentions to use banking services in Yemen
title_full Factors affecting intentions to use banking services in Yemen
title_fullStr Factors affecting intentions to use banking services in Yemen
title_full_unstemmed Factors affecting intentions to use banking services in Yemen
title_sort factors affecting intentions to use banking services in yemen
publishDate 2013
url http://repo.uum.edu.my/12328/1/2809140422.pdf
http://repo.uum.edu.my/12328/
http:// www.internationalconference.com.my
_version_ 1644280883967950848
score 13.211869

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