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Penggunaan media sosial: Elemen kebolehlihatan usahawan Industri Kecil Sederhana (IKS)

Nowadays, social media has become a phenomenon in the business environment.Marketing through social media technology can be used by SME entrepreneurs in particular to ensure that marketing activity is enhanced.Indirectly it is expected to positively impact the visibility of SME entrepreneurs.Visibi...

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Main Authors: Suhaimi, Mohd Hafizie, Shiratuddin, Norshuhada
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
HB Economic Theory
T Technology (General)
Online Access:http://repo.uum.edu.my/12113/1/5E1.pdf
http://repo.uum.edu.my/12113/
http://www.ukm.my/fep/perkem/contents/perkem2013-3-08.html
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spelling my.uum.repo.121132016-04-19T03:14:13Z http://repo.uum.edu.my/12113/ Penggunaan media sosial: Elemen kebolehlihatan usahawan Industri Kecil Sederhana (IKS) Suhaimi, Mohd Hafizie Shiratuddin, Norshuhada HB Economic Theory T Technology (General) Nowadays, social media has become a phenomenon in the business environment.Marketing through social media technology can be used by SME entrepreneurs in particular to ensure that marketing activity is enhanced.Indirectly it is expected to positively impact the visibility of SME entrepreneurs.Visibility is defined as the ability of an organization to be seen in its role and capabilities in the community. It has unique and specific features to attract the attention of consumers.The study concludes that the visibility is divided into five elements, namely (1) development of a prominent business site, (2) formation of community, (3) management of updated information content; (4) Analysis of customer behavior, and (5) optimization opportunities market.These basic elements of development are developed based on three main theories: the new communication paradigm theory, social influence theory and the theory of enrichment media.In general, the visibility factors for SME entrepreneurs are expected to strengthen the company's marketing strategy.Thus, the visibility elements would encourage and guide the SME entrepreneurs to optimize social media as a competitive marketing tool. 2013-06-07 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/12113/1/5E1.pdf Suhaimi, Mohd Hafizie and Shiratuddin, Norshuhada (2013) Penggunaan media sosial: Elemen kebolehlihatan usahawan Industri Kecil Sederhana (IKS). In: Persidangan Kebangsaan Ekonomi Malaysia ke VIII (PERKEM VIII), 7 – 9 Jun 2013, KSL Hotel & Resort, Johor Bahru, Johor, Malaysia. http://www.ukm.my/fep/perkem/contents/perkem2013-3-08.html
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HB Economic Theory
T Technology (General)
spellingShingle HB Economic Theory
T Technology (General)
Suhaimi, Mohd Hafizie
Shiratuddin, Norshuhada
Penggunaan media sosial: Elemen kebolehlihatan usahawan Industri Kecil Sederhana (IKS)
description Nowadays, social media has become a phenomenon in the business environment.Marketing through social media technology can be used by SME entrepreneurs in particular to ensure that marketing activity is enhanced.Indirectly it is expected to positively impact the visibility of SME entrepreneurs.Visibility is defined as the ability of an organization to be seen in its role and capabilities in the community. It has unique and specific features to attract the attention of consumers.The study concludes that the visibility is divided into five elements, namely (1) development of a prominent business site, (2) formation of community, (3) management of updated information content; (4) Analysis of customer behavior, and (5) optimization opportunities market.These basic elements of development are developed based on three main theories: the new communication paradigm theory, social influence theory and the theory of enrichment media.In general, the visibility factors for SME entrepreneurs are expected to strengthen the company's marketing strategy.Thus, the visibility elements would encourage and guide the SME entrepreneurs to optimize social media as a competitive marketing tool.
format Conference or Workshop Item
author Suhaimi, Mohd Hafizie
Shiratuddin, Norshuhada
author_facet Suhaimi, Mohd Hafizie
Shiratuddin, Norshuhada
author_sort Suhaimi, Mohd Hafizie
title Penggunaan media sosial: Elemen kebolehlihatan usahawan Industri Kecil Sederhana (IKS)
title_short Penggunaan media sosial: Elemen kebolehlihatan usahawan Industri Kecil Sederhana (IKS)
title_full Penggunaan media sosial: Elemen kebolehlihatan usahawan Industri Kecil Sederhana (IKS)
title_fullStr Penggunaan media sosial: Elemen kebolehlihatan usahawan Industri Kecil Sederhana (IKS)
title_full_unstemmed Penggunaan media sosial: Elemen kebolehlihatan usahawan Industri Kecil Sederhana (IKS)
title_sort penggunaan media sosial: elemen kebolehlihatan usahawan industri kecil sederhana (iks)
publishDate 2013
url http://repo.uum.edu.my/12113/1/5E1.pdf
http://repo.uum.edu.my/12113/
http://www.ukm.my/fep/perkem/contents/perkem2013-3-08.html
_version_ 1644280825802391552
score 13.211869

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