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Antecedents of satisfaction in the emerging digital economy: A case study in an urbanised settting

The digital economy is the new wave of economy sweeping the world.Countries that have positioned themselves to be active players in the emerging digital economy are said to reap the benefits accruing there from.For the digital economy to move forward, satisfaction is very important.This study aims...

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Main Authors: Salman, Ali, Azman, Hazita, Abdul Razak, Norizan, Hussin, Supyan, Md. Sidin, Samsinar
Format: Conference or Workshop Item
Language:English
Published: 2013
Subjects:
T Technology (General)
Online Access:http://repo.uum.edu.my/12076/1/PID32.pdf
http://repo.uum.edu.my/12076/
http://www.icoci.cms.net.my/proceedings/2013/TOC.html
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spelling my.uum.repo.120762014-08-27T08:57:33Z http://repo.uum.edu.my/12076/ Antecedents of satisfaction in the emerging digital economy: A case study in an urbanised settting Salman, Ali Azman, Hazita Abdul Razak, Norizan Hussin, Supyan Md. Sidin, Samsinar T Technology (General) The digital economy is the new wave of economy sweeping the world.Countries that have positioned themselves to be active players in the emerging digital economy are said to reap the benefits accruing there from.For the digital economy to move forward, satisfaction is very important.This study aims at determining the antecedents of satisfaction in a digital economy.The study uses a survey where some 514 respondents living in the Klang Valley were randomly interviewed using a standard questionnaire. The data was analysed using SPSS 20.0 and both descriptive and inferential statistics were used.Using multiple regressions, trust, security and ease of use emerge as the only significant variables contributing to the variations in satisfaction.The Adjusted R Squared for satisfaction is.301 meaning the three variables contribute 30.1% of the variations in satisfaction.Trust has the highest beta and t value, hence having the highest effect and impact on satisfaction. Thus, for the smooth and continuous uptake of digital economy, handling these variables seen as antecedents of satisfaction is very crucial. 2013-08-28 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/12076/1/PID32.pdf Salman, Ali and Azman, Hazita and Abdul Razak, Norizan and Hussin, Supyan and Md. Sidin, Samsinar (2013) Antecedents of satisfaction in the emerging digital economy: A case study in an urbanised settting. In: 4th International Conference on Computing and Informatics (ICOCI 2013), 28 -30 August 2013, Kuching, Sarawak, Malaysia. http://www.icoci.cms.net.my/proceedings/2013/TOC.html
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Salman, Ali
Azman, Hazita
Abdul Razak, Norizan
Hussin, Supyan
Md. Sidin, Samsinar
Antecedents of satisfaction in the emerging digital economy: A case study in an urbanised settting
description The digital economy is the new wave of economy sweeping the world.Countries that have positioned themselves to be active players in the emerging digital economy are said to reap the benefits accruing there from.For the digital economy to move forward, satisfaction is very important.This study aims at determining the antecedents of satisfaction in a digital economy.The study uses a survey where some 514 respondents living in the Klang Valley were randomly interviewed using a standard questionnaire. The data was analysed using SPSS 20.0 and both descriptive and inferential statistics were used.Using multiple regressions, trust, security and ease of use emerge as the only significant variables contributing to the variations in satisfaction.The Adjusted R Squared for satisfaction is.301 meaning the three variables contribute 30.1% of the variations in satisfaction.Trust has the highest beta and t value, hence having the highest effect and impact on satisfaction. Thus, for the smooth and continuous uptake of digital economy, handling these variables seen as antecedents of satisfaction is very crucial.
format Conference or Workshop Item
author Salman, Ali
Azman, Hazita
Abdul Razak, Norizan
Hussin, Supyan
Md. Sidin, Samsinar
author_facet Salman, Ali
Azman, Hazita
Abdul Razak, Norizan
Hussin, Supyan
Md. Sidin, Samsinar
author_sort Salman, Ali
title Antecedents of satisfaction in the emerging digital economy: A case study in an urbanised settting
title_short Antecedents of satisfaction in the emerging digital economy: A case study in an urbanised settting
title_full Antecedents of satisfaction in the emerging digital economy: A case study in an urbanised settting
title_fullStr Antecedents of satisfaction in the emerging digital economy: A case study in an urbanised settting
title_full_unstemmed Antecedents of satisfaction in the emerging digital economy: A case study in an urbanised settting
title_sort antecedents of satisfaction in the emerging digital economy: a case study in an urbanised settting
publishDate 2013
url http://repo.uum.edu.my/12076/1/PID32.pdf
http://repo.uum.edu.my/12076/
http://www.icoci.cms.net.my/proceedings/2013/TOC.html
_version_ 1644280815189753856
score 13.211869

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