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A study on the difference between radical innovation and incremental improvement in pre-development practices of NPD projects

This paper presents an exploratory study of pre-development practices in Malaysian food and beverage manufacturing SMEs.A questionnaire survey is used to explore the difference in pre-development implementation practices between radical and incremental new product development (NPD) projects. The sur...

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Main Authors: Abu, Noor Hidayah, Md Deros, Baba, Abd Wahab, Dzuraidah, Ab. Rahman, Mohd Nizam, Nordin, Norani
Format: Article
Language:English
Published: Penerbit UTM Press 2012
Subjects:
TS Manufactures
Online Access:http://repo.uum.edu.my/11639/1/N7.pdf
http://repo.uum.edu.my/11639/
http://www.jurnalteknologi.utm.my/index.php/jurnalteknologi
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spelling my.uum.repo.116392016-12-01T04:26:05Z http://repo.uum.edu.my/11639/ A study on the difference between radical innovation and incremental improvement in pre-development practices of NPD projects Abu, Noor Hidayah Md Deros, Baba Abd Wahab, Dzuraidah Ab. Rahman, Mohd Nizam Nordin, Norani TS Manufactures This paper presents an exploratory study of pre-development practices in Malaysian food and beverage manufacturing SMEs.A questionnaire survey is used to explore the difference in pre-development implementation practices between radical and incremental new product development (NPD) projects. The survey was performed at 164 food and beverage manufacturing SMEs. The respondents were chosen from those who are directly involved with pre-development practices, such as the owner/CEO of the SMEs.The analysis was conducted using Statistical Package for Social Science (SPSS) software version 17. Descriptive statistics and independent samples t-test were carried out to generate and validate the results observed.The significant difference values for independent-samples t-test 1s less than .05 (p≤O.05). Survey results revealed the differences in pre-development implementation practices between radical and incremental NPD projects for several activities in pre-development phases Incremental NPD projects considered listening to customer needs (p=0.00) is an important activity during idea generation phase, however radical NPD projects emphasis that analysis of competitors' products (p=0.02) and continuous product Improvement (p=O.OO) are crucial.Mean while during development of new product concept phase, and project evaluation phase radical NPD projects were more innovative compared to incremental NPD projects In several activities such as creating prototypes/product samples, linking company's operational capabilities with proposed product, and conducting a formal risk analysis.The significant values of the activities were between 0.00 and 0.04 which is lower than significant level 0.05. Penerbit UTM Press 2012 Article PeerReviewed application/pdf en http://repo.uum.edu.my/11639/1/N7.pdf Abu, Noor Hidayah and Md Deros, Baba and Abd Wahab, Dzuraidah and Ab. Rahman, Mohd Nizam and Nordin, Norani (2012) A study on the difference between radical innovation and incremental improvement in pre-development practices of NPD projects. Jurnal Teknologi, 59 (2012). pp. 123-127. ISSN 0127-9696 http://www.jurnalteknologi.utm.my/index.php/jurnalteknologi
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic TS Manufactures
spellingShingle TS Manufactures
Abu, Noor Hidayah
Md Deros, Baba
Abd Wahab, Dzuraidah
Ab. Rahman, Mohd Nizam
Nordin, Norani
A study on the difference between radical innovation and incremental improvement in pre-development practices of NPD projects
description This paper presents an exploratory study of pre-development practices in Malaysian food and beverage manufacturing SMEs.A questionnaire survey is used to explore the difference in pre-development implementation practices between radical and incremental new product development (NPD) projects. The survey was performed at 164 food and beverage manufacturing SMEs. The respondents were chosen from those who are directly involved with pre-development practices, such as the owner/CEO of the SMEs.The analysis was conducted using Statistical Package for Social Science (SPSS) software version 17. Descriptive statistics and independent samples t-test were carried out to generate and validate the results observed.The significant difference values for independent-samples t-test 1s less than .05 (p≤O.05). Survey results revealed the differences in pre-development implementation practices between radical and incremental NPD projects for several activities in pre-development phases Incremental NPD projects considered listening to customer needs (p=0.00) is an important activity during idea generation phase, however radical NPD projects emphasis that analysis of competitors' products (p=0.02) and continuous product Improvement (p=O.OO) are crucial.Mean while during development of new product concept phase, and project evaluation phase radical NPD projects were more innovative compared to incremental NPD projects In several activities such as creating prototypes/product samples, linking company's operational capabilities with proposed product, and conducting a formal risk analysis.The significant values of the activities were between 0.00 and 0.04 which is lower than significant level 0.05.
format Article
author Abu, Noor Hidayah
Md Deros, Baba
Abd Wahab, Dzuraidah
Ab. Rahman, Mohd Nizam
Nordin, Norani
author_facet Abu, Noor Hidayah
Md Deros, Baba
Abd Wahab, Dzuraidah
Ab. Rahman, Mohd Nizam
Nordin, Norani
author_sort Abu, Noor Hidayah
title A study on the difference between radical innovation and incremental improvement in pre-development practices of NPD projects
title_short A study on the difference between radical innovation and incremental improvement in pre-development practices of NPD projects
title_full A study on the difference between radical innovation and incremental improvement in pre-development practices of NPD projects
title_fullStr A study on the difference between radical innovation and incremental improvement in pre-development practices of NPD projects
title_full_unstemmed A study on the difference between radical innovation and incremental improvement in pre-development practices of NPD projects
title_sort study on the difference between radical innovation and incremental improvement in pre-development practices of npd projects
publisher Penerbit UTM Press
publishDate 2012
url http://repo.uum.edu.my/11639/1/N7.pdf
http://repo.uum.edu.my/11639/
http://www.jurnalteknologi.utm.my/index.php/jurnalteknologi
_version_ 1644280695515774976
score 13.211869

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