Cover Image

Brand loyalty as a mediator of the relationship between brand trust and brand performance

The purpose of this study is to test and develop a brand trust model with brand loyalty as a mediator of the relationship between brand trust and brand performance on Pond’s cleansing detergent in the Faculty of Economics, Jenderal Soedirman University, Indonesia. A random sampling technique was u...

Full description

Saved in:
Bibliographic Details
Main Authors: Mohd Shariff, Mohd Noor, Setyawati, Sri Murni, Anindita H., Kristina
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/11000/1/CR168.pdf
http://repo.uum.edu.my/11000/
http://www.kmice.uum.edu.my
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.repo.11000
record_format eprints
spelling my.uum.repo.110002015-05-25T02:56:59Z http://repo.uum.edu.my/11000/ Brand loyalty as a mediator of the relationship between brand trust and brand performance Mohd Shariff, Mohd Noor Setyawati, Sri Murni Anindita H., Kristina HD28 Management. Industrial Management The purpose of this study is to test and develop a brand trust model with brand loyalty as a mediator of the relationship between brand trust and brand performance on Pond’s cleansing detergent in the Faculty of Economics, Jenderal Soedirman University, Indonesia. A random sampling technique was used on 105 usable questionnaires and data was analyzed by Structural Equation Model (SEM).Statistically, the results confirmed that brand trust positively influenced on the purchase loyalty and the attitudinal loyalty. Consequently, two aspects of brand loyalty namely the purchase loyalty and the attitudinal loyalty positively influenced the brand performance 2012-07-04 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/11000/1/CR168.pdf Mohd Shariff, Mohd Noor and Setyawati, Sri Murni and Anindita H., Kristina (2012) Brand loyalty as a mediator of the relationship between brand trust and brand performance. In: Knowledge Management International Conference (KMICe) 2012, 4 – 6 July 2012, Johor Bahru, Malaysia. http://www.kmice.uum.edu.my
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Mohd Shariff, Mohd Noor
Setyawati, Sri Murni
Anindita H., Kristina
Brand loyalty as a mediator of the relationship between brand trust and brand performance
description The purpose of this study is to test and develop a brand trust model with brand loyalty as a mediator of the relationship between brand trust and brand performance on Pond’s cleansing detergent in the Faculty of Economics, Jenderal Soedirman University, Indonesia. A random sampling technique was used on 105 usable questionnaires and data was analyzed by Structural Equation Model (SEM).Statistically, the results confirmed that brand trust positively influenced on the purchase loyalty and the attitudinal loyalty. Consequently, two aspects of brand loyalty namely the purchase loyalty and the attitudinal loyalty positively influenced the brand performance
format Conference or Workshop Item
author Mohd Shariff, Mohd Noor
Setyawati, Sri Murni
Anindita H., Kristina
author_facet Mohd Shariff, Mohd Noor
Setyawati, Sri Murni
Anindita H., Kristina
author_sort Mohd Shariff, Mohd Noor
title Brand loyalty as a mediator of the relationship between brand trust and brand performance
title_short Brand loyalty as a mediator of the relationship between brand trust and brand performance
title_full Brand loyalty as a mediator of the relationship between brand trust and brand performance
title_fullStr Brand loyalty as a mediator of the relationship between brand trust and brand performance
title_full_unstemmed Brand loyalty as a mediator of the relationship between brand trust and brand performance
title_sort brand loyalty as a mediator of the relationship between brand trust and brand performance
publishDate 2012
url http://repo.uum.edu.my/11000/1/CR168.pdf
http://repo.uum.edu.my/11000/
http://www.kmice.uum.edu.my
_version_ 1644280520195964928
score 13.211869

Similar Items