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The determinant of online purchasing behaviour in Malaysia based on Technology Acceptance Model (TAM)

Internet online purchasing has been a growing phenomenon around the globe, especially among countries that have well developed infrastructure for marketing activities over the Internet. Despite the world internet potential, the growth of actual number of internet users who purchased online has bee...

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Main Authors: Abdul Jamil, Nordin, Nik Mat, Nik Kamariah
Format: Conference or Workshop Item
Language:English
Published: 2012
Subjects:
QA76 Computer software
Online Access:http://repo.uum.edu.my/10949/1/CR196.pdf
http://repo.uum.edu.my/10949/
http://www.kmice.uum.edu.my
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spelling my.uum.repo.109492015-05-25T01:23:57Z http://repo.uum.edu.my/10949/ The determinant of online purchasing behaviour in Malaysia based on Technology Acceptance Model (TAM) Abdul Jamil, Nordin Nik Mat, Nik Kamariah QA76 Computer software Internet online purchasing has been a growing phenomenon around the globe, especially among countries that have well developed infrastructure for marketing activities over the Internet. Despite the world internet potential, the growth of actual number of internet users who purchased online has been low.Thus, our study intends to investigate the determinant of online purchasing behaviour in Malaysia based on Technology Acceptance Model (TAM).This study examines the relationships between perceived risks (PR), perceived usefulness (PU), and perceived ease of use (PEOU), toward attitude, intention and actual online purchasing (AOP).Data were collected from 212 internet users in Malaysia via questionnaires.The results show that all direct hypotheses are supported while the indirect hypotheses are not supported. The generating model achieved the highest SMC (R2), explaining 53.9% variance in AOP. The results are discussed in the Malaysian online purchasing context. 2012-07-04 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/10949/1/CR196.pdf Abdul Jamil, Nordin and Nik Mat, Nik Kamariah (2012) The determinant of online purchasing behaviour in Malaysia based on Technology Acceptance Model (TAM). In: Knowledge Management International Conference (KMICe) 2012, 4 – 6 July 2012, Johor Bahru, Malaysia. http://www.kmice.uum.edu.my
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic QA76 Computer software
spellingShingle QA76 Computer software
Abdul Jamil, Nordin
Nik Mat, Nik Kamariah
The determinant of online purchasing behaviour in Malaysia based on Technology Acceptance Model (TAM)
description Internet online purchasing has been a growing phenomenon around the globe, especially among countries that have well developed infrastructure for marketing activities over the Internet. Despite the world internet potential, the growth of actual number of internet users who purchased online has been low.Thus, our study intends to investigate the determinant of online purchasing behaviour in Malaysia based on Technology Acceptance Model (TAM).This study examines the relationships between perceived risks (PR), perceived usefulness (PU), and perceived ease of use (PEOU), toward attitude, intention and actual online purchasing (AOP).Data were collected from 212 internet users in Malaysia via questionnaires.The results show that all direct hypotheses are supported while the indirect hypotheses are not supported. The generating model achieved the highest SMC (R2), explaining 53.9% variance in AOP. The results are discussed in the Malaysian online purchasing context.
format Conference or Workshop Item
author Abdul Jamil, Nordin
Nik Mat, Nik Kamariah
author_facet Abdul Jamil, Nordin
Nik Mat, Nik Kamariah
author_sort Abdul Jamil, Nordin
title The determinant of online purchasing behaviour in Malaysia based on Technology Acceptance Model (TAM)
title_short The determinant of online purchasing behaviour in Malaysia based on Technology Acceptance Model (TAM)
title_full The determinant of online purchasing behaviour in Malaysia based on Technology Acceptance Model (TAM)
title_fullStr The determinant of online purchasing behaviour in Malaysia based on Technology Acceptance Model (TAM)
title_full_unstemmed The determinant of online purchasing behaviour in Malaysia based on Technology Acceptance Model (TAM)
title_sort determinant of online purchasing behaviour in malaysia based on technology acceptance model (tam)
publishDate 2012
url http://repo.uum.edu.my/10949/1/CR196.pdf
http://repo.uum.edu.my/10949/
http://www.kmice.uum.edu.my
_version_ 1644280504807063552
score 13.211869

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