Exploring usefulness of CRM and IT in Malaysian hotel industry: A qualitative approach
Today, the hotel industry is deviating from their traditional way of doing business and is now becoming more customers focused aimed at developing a positive and satisfying relationship with their customers.Information technology (IT) is the most significant factor that is helping the management of...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia Press
2013
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/10388/1/MG1.pdf http://repo.uum.edu.my/10388/ http://jict.uum.edu.my/index.php/currentissues/viewcategory/19-jict-vol-12-2013 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!