The state of customer oriented-behavior in the health tourism hospitals in Malaysia
The purpose of this paper is to examine the state of customer-oriented behavior in the health tourism hospitals in Malaysia.This study involved 343 nurses in the 13 health tourism hospitals in Malaysia.Administered on-site questionnaire survey was used as the main method of data collection.Descripti...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Center for Enhancing Knowledge, UK
2013
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/10380/1/H4.pdf http://repo.uum.edu.my/10380/ http://www.ijac.org.uk/Home-62 |
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| Summary: | The purpose of this paper is to examine the state of customer-oriented behavior in the health tourism hospitals in Malaysia.This study involved 343 nurses in the 13 health tourism hospitals in Malaysia.Administered on-site questionnaire survey was used as the main method of data collection.Descriptive
analysis and test of significant differences were employed to investigate the state of customer-oriented behavior among nurses in the health tourism hospitals.The findings revealed that the level of customer-oriented behavior among the nurses was high and the
re were significant group differences in the level of customer-oriented behavior among the nurses’ gender, age group and years of work experience. These findings may be of help to healthcare managers to train their nurses to become more customer-oriented. |
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