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Factors influencing muslim tourist satisfaction toward halal tourism industry: A case study in Shah Alam, Selangor

The growing number of Muslim tourists in the world has urged many destinations to embrace the concept of Islamic tourism. Malaysia as an Islamic country has been serious on establishing a halal hub for tourism products. This research focuses on the level of satisfaction among Muslim tourist towards...

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Main Author:	Nurnazzurah, Ahmad Bakil
Format:	Thesis
Language:	English English English
Published:	2019
Subjects:	G154.9-155.8 Travel and state. Tourism BP174 The practice of Islam HD28-70 Management. Industrial Management
Online Access:	https://etd.uum.edu.my/9936/1/s824614_01.pdf https://etd.uum.edu.my/9936/2/s824614_02.pdf https://etd.uum.edu.my/9936/3/s824614_references.docx https://etd.uum.edu.my/9936/
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id	my.uum.etd.9936
record_format	eprints
spelling	my.uum.etd.99362022-10-05T09:10:57Z https://etd.uum.edu.my/9936/ Factors influencing muslim tourist satisfaction toward halal tourism industry: A case study in Shah Alam, Selangor Nurnazzurah, Ahmad Bakil G154.9-155.8 Travel and state. Tourism BP174 The practice of Islam HD28-70 Management. Industrial Management The growing number of Muslim tourists in the world has urged many destinations to embrace the concept of Islamic tourism. Malaysia as an Islamic country has been serious on establishing a halal hub for tourism products. This research focuses on the level of satisfaction among Muslim tourist towards halal tourism industry. It is intended to measure the factor that might affect the satisfaction of the Muslim tourist which includes the quality value, price value, emotional value, social value, Islamic attributes value and Muslim-friendly facilities towards halal tourism industry and travel agency. This study examines the relationships between the satisfactions with all the mentioned factors earlier. A proposed theoretical framework has been developed in this study in order to illustrate the whole research area. Hypothesized relationships are tested using survey responses from a sample of 230 respondents which consist of the Muslim tourists who were the customer from selected Muslim-friendly travel agency in Shah Alam. Results revealed a positive relationship between all the factor and the Muslim tourists satisfaction. The results reported in this research are useful to both industry and academics by providing relevant exploratory data about the satisfaction. The results should be able to recommend some suggestion on how to improve the satisfaction among the Muslim tourists. The issue of the pricing of travel packages must be spoken critically by the industry players, government as well as academician in order to obtain sustainable growth and to realize Malaysia as a halal tourism hub. 2019 Thesis NonPeerReviewed text en https://etd.uum.edu.my/9936/1/s824614_01.pdf text en https://etd.uum.edu.my/9936/2/s824614_02.pdf text en https://etd.uum.edu.my/9936/3/s824614_references.docx Nurnazzurah, Ahmad Bakil (2019) Factors influencing muslim tourist satisfaction toward halal tourism industry: A case study in Shah Alam, Selangor. Masters thesis, Universiti Utara Malaysia.
institution	Universiti Utara Malaysia
building	UUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Utara Malaysia
content_source	UUM Electronic Theses
url_provider	http://etd.uum.edu.my/
language	English English English
topic	G154.9-155.8 Travel and state. Tourism BP174 The practice of Islam HD28-70 Management. Industrial Management
spellingShingle	G154.9-155.8 Travel and state. Tourism BP174 The practice of Islam HD28-70 Management. Industrial Management Nurnazzurah, Ahmad Bakil Factors influencing muslim tourist satisfaction toward halal tourism industry: A case study in Shah Alam, Selangor
description	The growing number of Muslim tourists in the world has urged many destinations to embrace the concept of Islamic tourism. Malaysia as an Islamic country has been serious on establishing a halal hub for tourism products. This research focuses on the level of satisfaction among Muslim tourist towards halal tourism industry. It is intended to measure the factor that might affect the satisfaction of the Muslim tourist which includes the quality value, price value, emotional value, social value, Islamic attributes value and Muslim-friendly facilities towards halal tourism industry and travel agency. This study examines the relationships between the satisfactions with all the mentioned factors earlier. A proposed theoretical framework has been developed in this study in order to illustrate the whole research area. Hypothesized relationships are tested using survey responses from a sample of 230 respondents which consist of the Muslim tourists who were the customer from selected Muslim-friendly travel agency in Shah Alam. Results revealed a positive relationship between all the factor and the Muslim tourists satisfaction. The results reported in this research are useful to both industry and academics by providing relevant exploratory data about the satisfaction. The results should be able to recommend some suggestion on how to improve the satisfaction among the Muslim tourists. The issue of the pricing of travel packages must be spoken critically by the industry players, government as well as academician in order to obtain sustainable growth and to realize Malaysia as a halal tourism hub.
format	Thesis
author	Nurnazzurah, Ahmad Bakil
author_facet	Nurnazzurah, Ahmad Bakil
author_sort	Nurnazzurah, Ahmad Bakil
title	Factors influencing muslim tourist satisfaction toward halal tourism industry: A case study in Shah Alam, Selangor
title_short	Factors influencing muslim tourist satisfaction toward halal tourism industry: A case study in Shah Alam, Selangor
title_full	Factors influencing muslim tourist satisfaction toward halal tourism industry: A case study in Shah Alam, Selangor
title_fullStr	Factors influencing muslim tourist satisfaction toward halal tourism industry: A case study in Shah Alam, Selangor
title_full_unstemmed	Factors influencing muslim tourist satisfaction toward halal tourism industry: A case study in Shah Alam, Selangor
title_sort	factors influencing muslim tourist satisfaction toward halal tourism industry: a case study in shah alam, selangor
publishDate	2019
url	https://etd.uum.edu.my/9936/1/s824614_01.pdf https://etd.uum.edu.my/9936/2/s824614_02.pdf https://etd.uum.edu.my/9936/3/s824614_references.docx https://etd.uum.edu.my/9936/
_version_	1746212435872710656
score	13.211869

Factors influencing muslim tourist satisfaction toward halal tourism industry: A case study in Shah Alam, Selangor

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